Senior Paid Media Specialist (PPC)

Responsibilities

• Manage day-to-day spend, optimisation and reporting across paid channels including Google & Bing Ads, Amazon AMS and Meta.
• Partner with the wider Marketing & eCommerce teams to create engaging ad copy and facilitate best-in-class visual assets that drive results.
• Proactively review accounts to spot trends and opportunities, reporting daily KPIs and turning analysis into clear actions.
• Lead campaign ideation, set-up and execution across all paid channels, applying best practice and content excellence as standard.
• Deliver competitor and campaign analysis; identify recommendations and implement improvements.
• Develop and deliver briefs for short-term and seasonal promotions, product launches and always-on activity to meet team KPIs.
• Use customer data and insights to build audiences and deliver the right message to the right people at the right time.
• Produce accurate, digestible reports for the wider business in partnership with the Head of eCommerce.
• Share insights, new ideas and relevant industry trends with the business.
• Own budget management across the paid mix, driving improved ROAS and reforecasting where needed.

Requirements

• Minimum 2 years’ paid media experience in a D2C capacity (agency or client-side).
• Proven Google Ads experience (essential).
• Comfortable managing multiple brands across different categories.
• Strong analytical and reporting skills; confident with Google Analytics and datasets.
• Solid understanding of the digital marketing mix.
• Great eye for detail and design; strong copy sensibilities.
• Excellent organisation and communication skills.
• Good working knowledge of Microsoft Excel.
• Effective time management; flexible with fluctuating workloads.
• Proactive, “can-do” attitude and self-starter mentality.

Preferred

• Knowledge of Facebook/Instagram and Amazon ads (desirable)

Benefits

• The Wilton Bradley Group are a family-owned business committed to supporting our employees in both their professional and personal lives. We offer a range of benefits designed to enhance their well-being and work experience. Employees enjoy an exclusive discount of 40% off online products.
• We also provide a competitive company pension with an annual salary exchange opportunity, sick pay, and enhanced maternity and paternity pay. With 33 days of annual holiday, our employees have ample time to recharge and spend time with their loved ones.
• Additionally, we foster a vibrant workplace culture through annual company events and recognition such as long service awards. To promote health and sustainability, we offer a membership of the Healthshield cash back scheme, a Cycle-To-Work scheme after six months of service and provide free on-site parking. Our casual dress code encourages comfort and expression, while our comprehensive induction and training program ensures professional and personal development opportunities for all. Plus, employees can enjoy complimentary tea and coffee to fuel their day.
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Enhanced maternity leave
• Enhanced paternity leave
• Free parking