Informa Group Plc. logo
Informa Group Plc.

Senior Paid Media Manager

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media execution and governance from strategy through agency management, turning business objectives into concrete campaigns with KPI-driven optimization.

  • Own paid media frameworks and cross-team collaboration to ensure consistent, high-ROI campaigns across PPC, paid social, and programmatic.
  • Lead agency relationships, quarterly reviews, and capability-building to drive performance and scale across channels.
  • Align with group leaders on objectives, attribution, and insights to continuously improve spend efficiency and impact.

Job Description

  • Collaborate with the VP Performance Marketing to implement the vision and strategic role of paid media across One Informa
  • Assist in building and evolving group-wide frameworks for PPC, paid social, and programmatic campaigns
  • Support the establishment of standards and best practices to drive consistency, performance, and innovation across teams and agencies
  • Partner with business and marketing leaders to translate commercial objectives into actionable paid media strategies
  • Where required, deep dive into specific campaigns to recommend improvements and best practice
  • Monitor campaign performance, optimize for ROI/ROAS, and ensure adherence to established KPIs and benchmarks
  • Collaborate with internal teams to ensure campaigns are effectively structured, targeted, and optimized for maximum impact
  • Act as the primary liaison between One Informa and media agencies, ensuring alignment with defined scopes, performance frameworks, and review cadences
  • Support the evaluation, onboarding, and ongoing management of media agencies across paid search, paid social, and programmatic channels
  • Drive accountability and performance improvement through regular agency reviews and audits
  • Has proven expertise: With 5+ years of experience in paid media management, you have a strong track record of driving performance across PPC, paid social, and programmatic channels
  • Is detail-oriented: You excel at campaign execution, optimization, and reporting, ensuring every detail aligns with strategic goals
  • Thrives in collaboration: You work effectively with internal teams, agencies, and channel partners to deliver measurable results
  • Is results-driven: You focus on metrics that matter, ensuring campaigns deliver ROI and align with business objectives
  • Is adaptable and innovative: You stay ahead of industry trends, challenge assumptions, and push boundaries to improve performance
  • Communicates effectively: Your ability to build trust and influence stakeholders ensures alignment and success across teams
  • Experience working with LinkedIn and Meta as channel partners
  • Experience in paid media across PPC, paid social, and programmatic is a plus
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

Marketing Team

Marketing Roles Posted (Last 30 Days)
5