Senior Media Manager
The Fragrance Shop
Manchester, UK (Remote)
In-housePermanentSenior level
10 days ago
Senior Paid Media Manager
Leeds, UK (Hybrid)
£35K/yr – £40K/yrSenior LevelFull time
Posted 2 months ago
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Job Summary
Own paid media performance across multiple client accounts, driving cross-channel teamwork and continuous testing to hit client KPIs and growth targets.
- Growth Performance: Plan, deliver, and optimise campaigns across Google Ads, Meta, TikTok, Pinterest, and programmatic to improve outcomes.
- Cross-Channel Orchestration: Ensure paid media integrates with Digital PR and Creative for cohesive strategy.
- Offering & Thought Leadership: Feed client insights and market trends back into the Paid Media offering and agency content.
Job Description
Responsibilities
- Lead the planning, delivery, and optimisation of paid media campaigns across client accounts, ensuring activity aligns with client KPIs, performance targets, and wider business objectives
- Take ownership of campaign performance, proactively identifying opportunities for improvement, testing, and growth
- Ensure paid media activity integrates effectively with other channels (Digital PR, Creative), contributing to cohesive cross-channel strategy
- Contribute to ongoing development of the Paid Media offering by sharing insights from client performance, testing, and market trends
- Identify opportunities to expand Paid Media activity across existing clients, including upselling and cross-channel integration
- Support new business activity by contributing expertise to pitches and proposals
- Lead the execution of paid media activity for ICS-digital's own marketing, working closely with the marketing team to support lead generation and brand growth
- Proactively contribute to the agency's marketing and thought leadership efforts, including blogs, articles and other content focused on Paid Media
ICS-digital
ICS-digital is a global SEO, content, advertising, translation & digital PR agency working in over 100 languages, across over 90 markets in the most highly regulated and highly competitive industries.With 100+ staff based in the UK while also drawing on hundreds of writers, creatives and translators in local territories globally, our clients benefit from enormous reach and subject matter expertise. As a flexible and responsive agency, we have an unrivalled ability to deliver exceptional results on large-scale projects in the most competitive sectors, including finance, iGaming, law, health and international eCommerce and travel.
Traffic Signals
Monthly Visitors
21.7K
Traffic Source Mix
Search
22.5%
Direct
66.4%
Referral
6.2%
Social
3%
Paid
1.6%
Headcount Trend
Current headcount: ~183
Marketing Team
Marketing Team Size
129 (70% of company)
Marketing Roles Posted (Last 30 Days)
1
