Responsibilities

• Own paid media strategy and execution across multiple B2B SaaS client accounts
• Build and optimize Google Ads and Meta campaigns against pipeline and ROI targets, not just lead volume
• Own conversion tracking, attribution, and lead-quality analysis end to end (GA4, Google Tag Manager, offline conversion imports, CRM data)
• Diagnose performance problems from the data and fix them at the structural level
• Design campaign structures, testing frameworks, and optimization playbooks
• Guide ad copy, creative direction, and landing page improvements
• Lead client calls and present results and recommendations clearly
• Mentor junior media buyers while staying hands-on yourself
• Build AI and automation workflows that make delivery faster and more consistent
• Create the systems, processes, and documentation that let the agency scale

Requirements

• 5+ years of hands-on paid media experience, ideally agency-side or managing multiple accounts at once
• Real B2B SaaS experience — you've run paid programs measured on SQLs and pipeline, and you understand long sales cycles, lead-quality feedback loops, and CRM-connected reporting
• Deep, current expertise in both Google Ads and Meta Ads
• Experience owning budgets of $30,000+/month (or equivalent) and scaling them
• Strong tracking and attribution skills: GA4, GTM, offline conversion imports — you can debug tracking yourself instead of filing a ticket
• Comfort working in data: spreadsheet modeling, funnel math, cohort analysis (Google Ads Scripts, SQL, or light coding are a plus)
• Ability to own both strategy and execution — not just one or the other
• Native-level written and spoken English; comfortable leading client calls
• Practical, working use of AI tools in your day-to-day — you don't need to be an AI evangelist, but you should be using it to move faster
• Available during US Eastern business hours (approx. 2pm–10pm UK), online five days a week

Preferred

• LinkedIn Ads experience
• CRO and landing-page optimization experience
• Experience mentoring or leading media buyers
• HubSpot or Salesforce reporting experience
• Experience building AI-powered workflows, automations, or internal tools

Benefits

• Employed as a full UK employee via an employer-of-record — statutory rights, pension, and protections included
• Full-time, fully remote
• 28 days paid holiday (including bank holidays)
• Direct collaboration with the founder and real input into how the agency runs
• Clear growth path to Paid Media Lead as the team scales