Responsibilities

• Own strategy across all Paid channels – Google Ads, Meta, LinkedIn, Microsoft Ads, TikTok, and emerging platforms.
• Design full-funnel campaigns – from TOFU awareness to BOFU conversion and remarketing.
• Lead client relationships – present strategies, performance, and insights with confidence and clarity.
• Collaborate across departments – work with SEO, Creative, Dev, and Sales to integrate paid media into broader marketing efforts.
• Innovate and optimise – use data, tools, and AI to uncover opportunities and maximise ROI.
• Mentor and inspire – support junior team members, provide direction, and contribute to building an industry-leading paid media function.

Requirements

• 4+ years proven experience managing multi-channel Paid campaigns with significant budgets and clear ROI targets.
• Deep knowledge of audience segmentation, creative strategy, and conversion path optimisation.
• Hands-on experience with tools like Google Ads, Meta Ads Manager, Microsoft Ads, LinkedIn Ads, and expertise in programmatic platforms/DSPs (DV360, StackAdapt, The Trade Desk etc.) is a plus.
• Understanding of or interest in AI and automation in Paid Media - e.g., ChatGPT/Jasper for ad copy, n8n/Zapier for lead flow or reporting automation, predictive analytics, dynamic creative testing, etc.
• Client-facing confidence - you’re articulate, persuasive, and excellent at building long-term relationships.
• Agency experience preferred - comfortable managing multiple accounts, juggling deadlines, and leading team members.
• Naturally proactive, curious, and solutions-focused - you don’t wait to be told what’s wrong; you spot it, plan it, fix it.

Preferred

Benefits

• Casual dress
• Company events
• Referral programme
• Work from home
• End-of-year bonuses, salary reviews, and incentives for positive client reviews
• Access to the latest marketing tools and advanced analytics platforms
• Regular training sessions, workshops, and opportunities to attend industry events