Senior Marketing Manager

Responsibilities

• Own the UK commercial strategy and long-term brand plan for assigned prescription assets, translating and constructively challenging Global/Regional direction to ensure UK market, NHS and customer requirements are reflected in asset strategy and launch planning, with clear choices on target patients, positioning, differentiation, strategic priorities and investment.
• Lead end-to-end pre-launch and launch planning, establishing the integrated launch roadmap, critical milestones, decision points, dependencies, readiness criteria, critical success factors, risks and contingency plans.
• Lead the cross-functional team across Marketing, Medical, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Legal/Compliance, creating clarity, pace, accountability and effective escalation.
• Develop a deep understanding of the disease area, patient journey, treatment pathway, prescribing environment, HCP needs and NHS priorities; translate customer, patient, KOL and market insight into strategic decisions and actions.
• Partner with Medical and Market Access to anticipate evidence, NICE/NHS access, funding, formulary, pathway and implementation requirements and ensure the commercial strategy addresses barriers to adoption and appropriate use.
• Own the UK competitive strategy, monitoring clinical developments, competitor launches, evidence, pricing/access, customer behaviour and market events; develop scenarios and response plans as the environment evolves.
• Own commercial assumptions, forecasts and business cases for assigned assets, including market size, uptake, penetration, launch timing and investment requirements; challenge assumptions and refresh scenarios as evidence changes.
• Lead annual and long-range planning and manage A&P investment, prioritising resources against the highest-value opportunities and agreed sales, profit, patient and uptake objectives.
• Develop an integrated HCP/customer strategy and compliant omnichannel plan, ensuring customer journeys, content, channels, field activity, education and digital engagement support the strategic objectives of the brand.
• Build appropriate relationships with KOLs, HCPs, patient organisations, NHS stakeholders and external partners to strengthen insight, market understanding and launch delivery, working within applicable governance requirements.

Requirements

• Significant pharmaceutical marketing/commercial experience within prescription medicines, with a strong track record of strategic brand leadership; pre-launch or launch experience with a complex or innovative asset strongly preferred.
• Exceptional strategic thinking and commercial judgement, with the ability to turn complex science, incomplete information and competing perspectives into clear choices, recommendations and action.
• Strong understanding of the UK prescription medicines environment, NHS structures and treatment pathways, market access/reimbursement and the requirements of launching and growing a POM brand.
• Proven ability to lead through influence, align cross-functional teams and engage senior stakeholders effectively within a complex matrix organisation.
• Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting, business cases, performance analytics and omnichannel marketing.
• Strong external stakeholder engagement capability within a highly regulated prescription medicines environment.
• Excellent communication, influencing and presentation skills, with the confidence to challenge constructively, make clear recommendations and maintain momentum through change.
• Bachelor’s degree or equivalent in a relevant discipline; ABPI qualification or commitment to achieve it within an agreed timeframe.

Benefits

• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices
• Competitive compensation package inclusive of annual discretionary bonus
• Focus on career progression with growth and development opportunities
• Hybrid work model
• Emphasis on Health & Wellness programmes
• 100% paid medical insurance and Employee Assistance Programme
• Life cover
• Excellent employer-matched pension scheme with Viatris contributing up to 11%
• 2 paid volunteer days per year