Senior Marketing Manager

Responsibilities

• Formulating and executing targeted marketing strategies for your portfolio of international events
• Forging mutually beneficial marketing partnerships with associations and publications
• Utilitising a full range of online marketing tactics, including social media, SEO and PPC
• Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
• Preparing all promotional copy and collateral
• Establishing close working relationships with our exhibitor clients
• Establishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
• Working closely with other internal departments to achieve project objectives
• Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget

Requirements

• Educated to degree level - ideally within marketing or communications
• 4+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
• Experience with digital marketing (SEO & SEM, social media etc.)
• Exceptional interpersonal skills
• Excellent written & oral communication skills
• Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
• Is a creative problem-solver, detail focused and analytically inclined
• Ability to work independently under tight deadlines
• Self-driven, results-oriented, with a positive outlook
• Keen for new experiences, responsibility and accountability