Senior Marketing Manager

Responsibilities

• Input into the strategic development of the product(s) and region(s) by collaborating with other business functions to maximise sales in alignment with business objectives
• Play an active role in fostering a customer-focused culture within the team and use a variety of methods to gather knowledge of customer needs to help define marketing strategies.
• Devise and implement strategic marketing plans that use a mix of both digital and offline channels to achieve strong results.
• Lead on initiatives, programs and projects that have a business level impact and contribute to achieving the overall objectives of the team.
• Build strong, collaborative relationships with collaborators across Marketing and other business functions, including Sales, Editorial and Product Management, to share insight, influence plans and ensure portfolio marketing activity is aligned with business priorities.
• Undertake competitor and market analysis to see opportunities for market expansion, inform positioning and support strategic decision-making.
• Set, manage and track budget for assigned product(s) and region(s) and/or program.
• Play an active role in building the profile of the team by finding opportunities to showcase insight, strategic contribution and commercial value across the business.

Requirements

• Experienced in marketing within the publishing industry
• Proven in generating leads and driving revenue
• Data literate, with the ability to understand and effectively market data-driven products
• Skilled in manipulating, analyzing, and presenting data
• An excellent verbal and written communicator, with strong presentation and copywriting skills
• Able to influence collaborators and gain agreement for new initiatives and proposals
• Experienced in project management, including setting, managing, and tracking budgets
• A critical thinker who can solve problems and identify new approaches to existing processes

Benefits

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).
• We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application.