Senior Marketing Manager, OxfordAQA (Fixed Term Contract/Secondment)

Responsibilities

• lead the development and delivery of ambitious marketing strategies and campaigns that drive brand awareness, customer engagement, and sustainable growth across our international qualifications business.
• you’ll create impactful campaigns, build thought leadership initiatives, develop market insights, and identify new opportunities to strengthen our presence across global education markets.
• oversee the full marketing lifecycle, developing plans that support both existing OxfordAQA centres and new customer acquisition, while ensuring every activity delivers measurable results.
• Using customer, competitor, and market insights, you’ll continuously refine strategies, optimise performance, and help shape the future direction of the business.
• As a people leader, you’ll inspire and develop a talented marketing team, creating a collaborative and high-performing environment where individuals can thrive.
• Working closely with colleagues across Oxford University Press, OxfordAQA, and AQA, you’ll build strong relationships, manage budgets effectively, establish clear KPIs, and ensure campaigns are delivered on time and on budget.
• This is an exciting opportunity for a commercially minded marketing professional who combines strategic thinking with hands-on delivery and is passionate about making a meaningful impact in the global education sector.
• We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

Requirements

• Demonstrable experience of defining and delivering successful marketing strategies, ideally in both B2B and B2C contexts, across the full customer lifecycle.
• Experience/ understanding of marketing processes including multi-channel campaigns, lead generation, customer value proposition development, KPI setting, and sales enablement.
• Experience of setting KPIs and analysing results to inform future planning.
• Excellent organization skills, with an ability to independently manage a varied and busy workload.
• Excellent interpersonal, presentation and communication skills, including copywriting.
• Willingness and flexibility to embrace change and think creatively to solve problems.
• Experience in managing a wide portfolio of projects and responsibilities, and ability to take initiative to drive projects forward.
• Strong relationship-building and team-working skills with experience of collaborating, negotiating and influencing key stakeholders in a matrix environment.

Preferred

• Experience of marketing to international audiences.
• Recognised marketing qualification eg. CIM.
• Knowledge and experience of the education sector, particularly in relation to qualifications.

Benefits

• We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.
• We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.
• This role comes with the added benefit of a discretionary annual payment.
• Please see our Rewards and Recognition page for more information.