Senior Marketing Manager

Responsibilities

• New Business & Acquisition Marketing
• Plan and execute multi-channel acquisition campaigns (paid media, outbound, partnerships) to build qualified corporate pipeline in collaboration with digital marketing teams
• Support account-based marketing (ABM) for priority prospects, working closely with Sales to prioritise and convert opportunities.
• Develop and maintain sales enablement content and collateral that supports new business conversion
• Existing Client Retention & Growth
• Develop and deliver retention, cross-sell and upsell campaigns for the established corporate client base
• Design lifecycle and engagement journeys (onboarding, renewal, upsell) using CRM and marketing automation data
• Produce client-facing content and case studies that reinforce value and reduce churn risk
• Partnership Marketing
• Develop co-marketing plans and campaign assets to support strategic and referral partnerships

Requirements

• 5+ years’ experience in a marketing role, ideally within financial services, FX or payments; B2B experience would be ideal, alongside a proven track record delivering both acquisition and retention marketing; experience with account-based marketing (ABM) and partner marketing; strong understanding of corporate client segments, market dynamics and competitor positioning.
• Strong campaign planning and execution skills across digital, email and events; confident using CRM and marketing automation platforms for segmentation and reporting; strong analytical skills to demonstrate campaign ROI and pipeline impact; excellent written and verbal communication skills; ability to manage multiple stakeholders and campaigns in a fast-paced environment.
• Degree in Marketing, Business or a related discipline, or equivalent working experience.
• Languages: English required; additional languages are an advantage.
• High confidence, energy and enthusiasm with an appetite for hard work; proactive and tenacious, able to drive campaigns forward independently; a strong team player with a collaborative mindset; presents professionally both internally and externally; thrives in a fast-paced, commercially driven environment with a self-starter attitude.

Benefits

• This role offers a competitive salary, plus a benefits package including private medical health insurance.