Senior Marketing Manager (International Growth)

London, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 13 days ago

Job Summary

Own the international brand media strategy and growth roadmap, driving upper-funnel activity across markets while building measurement frameworks and cross-functional partnerships to accelerate ROI.

  • Lead end-to-end international brand investment across OOH, CTV and digital video
  • Develop lift studies, brand tracking and econometric frameworks for impact measurement
  • Collaborate with creative, engineering and senior leadership to move fast and scale successful ideas

Job Description

Responsibilities

  • International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video.
  • Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.
  • Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment.
  • Cross-Functional Growth Systems: Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets.
  • Executive Leadership Alignment: Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions.
  • Test, Learn and Scale: Spot opportunities, test ideas quickly, learn from the results and scale what works.

Requirements

  • You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business.
  • You've directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact.
  • You understand how brand, paid digital, CRM, content and product growth work together, and you're equally comfortable thinking about the big picture and getting into the detail.
  • You have an owner's mindset. When you spot an opportunity or something that could work better, you're comfortable taking the initiative and finding a solution.
  • You know how to scale campaigns across multiple countries or regions and enjoy collaborating across different markets, cultures and time zones.
  • And finally, you love dining. You're genuinely excited by restaurants, hospitality and the unique energy of dining culture. ️

Benefits

  • 5 weeks paid vacation
  • Private health & dental insurance
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being: Company-paid therapy sessions through SpringHealth; Company-paid subscription to Headspace
  • Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • Paid parental leave
  • Time off for your birthday
  • Paid volunteer time
  • Focus on your career growth: Development Dollars; Leadership development; Access to thousands of on-demand e-learnings
  • Travel Discounts

OpenTable

3.9 Glassdoor

OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), has been proudly serving restaurants for over 25 years—resulting in a network of over 60,000 restaurants, bars, and wineries around the world. From “Where should we eat?” to “Your table is ready,” OpenTable is the bridge between restaurants and diners. For restaurants, OpenTable is an all-in-one solution that helps streamline FOH and BOH operations, puts them in front of new guests, and backs it all up with 24/7 customer support in 240 languages. Plus, OpenTable is integrated with hundreds of technology partners to help restaurants run seamlessly. All so restaurants can focus on what they do best: providing amazing hospitality and food. For diners, it’s the easiest way to discover new restaurants with personalized recommendations, data-backed lists, curated guides and more, and manage all your reservations through an intuitive app. After all, dining out is better when it runs smoothly on both sides of the table.

Founded in 1998
San Francisco, California, USA
2.1K employees (195 in marketing)
69% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
41M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
36.6%
Direct
46.4%
Referral
16.3%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~2.1K

News about OpenTable

Senior Marketing Manager (International Growth)

OpenTable · London, UK · Hybrid