Senior Marketing Manager, Brand, Consumables & Customer Growth

Responsibilities

• Develop and lead the International Consumables & Customer Growth strategy, aligned with regional/global priorities and revenue objectives.
• Own marketing strategy for the consumables portfolio, including category growth, positioning, adoption and commercial activation. Lead International GTM for new consumables, treatment enhancers and related innovations, driving launch and post-launch adoption.
• Develop programmes to increase device utilisation, consumables penetration, purchase frequency and revenue per active machine (CRAM).
• Own the customer lifecycle and CRM strategy, spanning onboarding, engagement, retention, reactivation and advocacy.
• Develop customer segmentation and targeted programmes based on customer value, lifecycle stage, device ownership, utilisation and growth potential.
• Develop cross-sell and upsell strategies across consumables, treatment enhancers, devices and other portfolio opportunities.
• Lead the International consumables promotional strategy and calendar, partnering with Markets, Sales and Finance on local activation.
• Partner with Education and Customer Success to connect training, education and marketing to improve treatment adoption and customer engagement.
• Develop scalable campaigns, playbooks and customer-growth programmes that can be localised across International markets.
• Establish and track KPIs across consumables revenue, CRAM, utilisation, retention, reactivation, purchase frequency and customer lifetime value, translating insights into actions.

Requirements

• 7–10 years of progressive marketing experience, ideally within beauty, medical aesthetics, skincare, medical devices or a recurring-revenue business.
• Strong experience in customer marketing, consumables/category marketing, CRM, lifecycle marketing or retention.
• Proven track record of driving customer engagement, adoption, utilisation, retention and commercial growth.
• Experience developing successful product launches and integrated customer marketing programmes.
• Strong commercial and analytical mindset with the ability to translate data into actionable growth strategies.
• Strong strategic thinking combined with hands-on execution capability.
• Excellent stakeholder management and influencing skills.
• BS in Marketing, Business or related field required; MBA a plus.
• Fluent English required; additional languages advantageous.

Preferred

• Experience working across multiple international markets; exposure to Direct and Distributor business models preferred.
• Experience with customer segmentation, CRM and marketing automation preferred.