Head of Brand & Creative

Responsibilities

• Brand guardianship
• – Own reasn's brand identity across visual language, tone of voice, photography and video style.
• – Build and maintain brand guidelines the whole business and our partners can actually use.
• – Sign off creative across every touchpoint, from social and email to site, packaging and paid, so the brand stays consistent as output grows.
• – Evolve the brand deliberately as we grow, rather than letting it drift.
• Creative direction
• – Set the creative direction for campaigns, seasonal launches and brand moments.
• – Shoots: lead concept, moodboards, casting, styling and art direction, and be on set to direct.
• – Social campaigns: set the creative idea and look for social-led campaigns, working with the social team on platform-native execution.
• – Make fit and our full size and length range central to how we show product, not an afterthought.

Requirements

• Experience leading brand and creative for a consumer brand, ideally fashion, activewear or DTC.
• A portfolio that shows a clear point of view: campaigns and shoots you directed, not just contributed to.
• Strong art direction across stills and video, and comfortable leading on set.
• A social-first instinct: you understand how creative works on TikTok and Instagram, not just in a campaign deck.
• Experience managing a team, and a track record of making people better.
• Commercially minded: you know great creative has to sell product too.
• Confident working closely with founders, including pushing back when the brand needs protecting.
• Comfortable working in a fast-moving, founder-led business.

Benefits

• Casual dress
• Company events
• Employee discount
• Flexitime
• Free fitness classes
• On-site parking
• Sick pay
• Work from home