Senior Marketing Manager

Responsibilities

• Campaign planning and commercial accountability (around 25%)
• - Manage the Engage, Retain, Acquire strategy into a 12-month campaign plan in Monday.com, with a numeric objective, audience and budget for every campaign.
• - Input into and contribute to developing Airmic's annual marketing plan with the Head of Membership and Marketing, using performance data and audience insight to recommend priorities, targets and budget allocation.
• - Enable the outcomes of Airmic's revenue campaigns: corporate and partner membership acquisition and renewal, Annual Conference delegate, partner and exhibitor sales, and learning programmes such as Risk Management Fundamentals and NextGeneration.
• - Hold the campaign budget, including agency and freelance spend, and report return on investment.
• - Write campaign briefs that set objectives, key messages and channel mix, then deliver or commission the channel activity that follows.
• - Approve campaigns and sends within delegated guardrails, escalating strategic or reputational messaging to the Head of Membership and Marketing.
• ReadyMembership and marketing automation ownership (around 30%)
• - Act as the business owner of ReadyMembership's marketing functions: Email Centre, segmentation, automated journeys, event promotion, web content and landing pages.
• - Join the implementation team from early 2027 as a key user, shaping configuration, testing campaign workflows and signing off marketing readiness before go-live.

Requirements

• Seven or more years in marketing, including at least three owning campaign plans and their outcomes at manager level or above.
• Accountability for a marketing budget and for commercial targets such as new business, renewal or event revenue.
• Experience contributing to the development of an organisational marketing plan or strategy, not only delivering one.
• A track record of engaging directly with external stakeholders (members, customers, partners or sponsors) and turning that insight into campaign propositions and messaging.
• Confident representing the organisation with senior external stakeholders.
• Hands-on ownership of a CRM or marketing automation platform (for example ReadyMembership, Salesforce Marketing Cloud, HubSpot or Dynamics Customer Insights), including designing segmentation models and automated lifecycle journeys, not only sending campaigns.
• Business-side experience of a platform migration or new system launch: requirements, testing, data preparation and adoption.
• Recent hands-on channel experience across LinkedIn, email and paid media (LinkedIn Ads, Google Ads), with results to show.
• Has built a measurement framework or dashboard and used it to change a plan or reallocate budget.
• Strong working knowledge of UK GDPR and PECR for B2B email, including Legitimate Interest and suppression management.

Preferred

• Membership body, professional association or B2B events experience, particularly subscription renewal and conference sales campaigns.
• Familiarity with financial services, insurance or risk management audiences.
• Experience working with an implementation partner or SaaS supplier through a rollout.
• Line management or coaching experience.
• CIM Diploma or equivalent professional qualification.