Senior Marketing Manager, Acquisition - London, UK

Responsibilities

• Plan and execute regional acquisition marketing programmes in close partnership with the SVP Global Marketing, sales and UK leadership to generate pipeline and support revenue goals
• Predominantly focus on demand generation but identify and build revenue opportunities across the full customer lifecycle
• Be the custodian of the CT brand and its consistent delivery in the UK market
• Manage and develop three direct reports: Campaigns Manager (Acquisition), Senior Marketing Executive, and Referrals & Partnerships Marketing Manager
• In conjunction with Digital Marketing: implement regionalised lead nurturing and lead generation campaigns; devise strategies to drive traffic to the website with a strong SEO, AEO and PPC plan; develop a regional content calendar across all platforms; and integrate digital strategy to support offline activity
• Localise and implement global initiatives including brand campaigns and product roll outs
• Create a regional internal communication and enablement plan to ensure awareness of marketing strategy, funnel acceleration and results
• Support initiatives around growing the active product use-base including adoption and retention
• Manage brand presence at field events, working with sales teams to ensure lead capture in CRM
• Work with the PR team to deliver an established PR plan including award submissions and sponsorships

Requirements

• Verbal and written Capable of communicating effectively via written and verbal methods to a variety of audiences, both internal and external
• Marketing Experience - Minimum 5 years in a senior marketing role, with demonstrable experience in demand generation and acquisition-focused programmes
• Team Leadership - Proven ability to manage and develop a team, set objectives, provide coaching and drive performance through others
• Meets tight deadlines; displays accuracy and attention to detail; prioritises tasks based on business objectives and targets
• Reporting, Accuracy and Attention to Detail - High levels of attention to detail and the ability to analyse and report effectively on ROI against agreed KPIs
• Flexibility and Adaptability - Able to think on your feet and adapt to a changing environment
• Copywriting Demonstrates an aptitude for written English that fits with each brand's tone of voice
• Proactivity and Ownership - Takes initiative, provides original solutions to challenges; self-motivated with a positive attitude and ability to think outside the box
• Partnership and Relationship Building - Professional and collaborative when dealing with internal stakeholders and external suppliers; builds and sustains productive working relationships
• Systems Competency - Proficient in Microsoft Office suite; understanding of website content management, CRM tools (Salesforce) and the ability to interpret marketing data from BI platforms

Benefits

• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
• Career Development: With Flight Centre Travel Group’s global presence, spanning 30+ brands in over 20 countries, you’ll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
• Vibrant Culture & Social Perks: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
• And Much More: Enjoy a range of additional benefits, including company-manked charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.