Senior Marketing Manager - 12M FTC

Responsibilities

• Set the global marketing strategy and annual plan, translating it into clear regional plans for EMEA and the US alongside our APAC Marketing Manager.
• Establish the planning, briefing and governance frameworks, and the ways of working between global and regional teams, that support a more regionally led marketing model.
• Direct the channel plan across regions, using performance insight to adjust activity and investment.
• Lead the go-to-market activation of priority verticals, including timber, leather and new commodities.
• Partner with the Head of Growth, Commercial and Product Marketing teams to align marketing with revenue goals, including account-based marketing and demand generation.
• Lead our customer advocacy strategy, building programmes that drive engagement, retention and expansion, and developing case studies, testimonials and speaking opportunities.
• Own our analyst relations strategy, building relationships with key analysts and leading briefings and evaluations.
• Provide strategic direction for communications, content, thought leadership and awards, keeping our messaging consistent across every channel.
• Develop presentations, keynotes and messaging for our Executive Leadership Team, and support their external speaking and thought leadership.
• Own global and regional marketing reporting, lead monthly regional reviews, and contribute recommendations to wider business planning.

Requirements

• Significant experience in a senior B2B marketing, communications or regional marketing role.
• A track record of developing and delivering integrated marketing plans that support business growth and commercial objectives.
• Experience partnering with senior stakeholders across sales, marketing and business leadership.
• Experience embedding strategic messaging and narratives consistently across channels, teams and audiences.
• Proven experience leading, coaching and developing a team.
• Strong planning, prioritisation and decision-making skills, with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal and presentation skills, and the confidence to influence at all levels.

Preferred

• Experience working across multiple international markets.
• A background in SaaS, technology, sustainability or professional services.
• Experience running analyst relations programmes or working with industry analysts.
• Experience supporting executive communications, presentations and thought leadership.
• Experience managing marketing budgets and agency relationships.
• Above all, you take ownership of outcomes, look for ways to improve how things are done, and enjoy helping the people around you succeed.

Benefits

• Hybrid working (minimum 3 days per week in our Farringdon office)
• 35 days paid leave, inclusive of public holidays
• Birthday off
• Enhanced Maternity and Paternity Leave
• Life insurance
• Healthcare Cash Plan
• Employee Assistance Programme (EAP)
• Pension
• Monthly Wellbeing Allowance
• Breakfast, snacks, Friday lunch and barista coffee in the office