Senior Marketing Executive at Priory | Manchester, UK

Priory

Senior Marketing Executive

Manchester, UK (Hybrid)

Salary Not AvailableSenior LevelPermanent

Posted 2 months ago

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Job Summary

Own end-to-end multi-channel campaigns for Priory’s healthcare and adult care audiences, turning insight into audience-led content that drives engagement, referrals, and measurable ROI across national to local markets.

Growth Infrastructure: Plan and optimize multi-channel campaigns with data-driven iteration to lift engagement and ROI.
Content Engine: Produce audience-led emails, case studies, video, and event assets that capture attention and convert.
Collaboration & Execution: Align with internal specialists and external partners to deliver accurate, engaging content at pace across all channels.

Job Description

Responsibilities

The Senior Marketing Executive will deliver high-impact, multi-channel campaigns across national, regional and local markets.
You will shape and execute marketing plans that build awareness, increase engagement and drive referrals across Priory’s healthcare and adult care services.
You will create compelling, audience-led content, including emails, case studies, video, and promotional assets including for events, which captures attention and delivers results.
Using insight and performance data, you will continuously optimise campaigns to maximise impact and ROI.
Working at pace with internal specialists and external creative partners, you will ensure content is accurate, engaging and consistently delivered across all channels, while playing a key role in wider marketing initiatives and projects.

Requirements

A strong grounding in marketing principles
Proven experience in B2B email marketing, across campaign development, delivery and improvement
A confident copywriter with a keen eye for detail
Commercially minded and creative
Highly organised with strong communication skills
Able to manage multiple priorities and deliver at pace
A confident relationship builder, working with senior stakeholders and bringing a collaborative, proactive approach

Preferred

Experience in health or social care would be advantageous
Understanding of Pardot and Salesforce including data handling and knowledge of automation processes
Experience with video editing tools such as Premiere Pro would be a bonus

Benefits

25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
Length of service recognition awards – every 5 years
Employee Assistance Programme
Initial Disclosure Check Cost covered, if applicable to role
‘My Possible Self’ App and health-related benefits
Online discounts and cashback rewards – Priory Perks
Smart Technology scheme (qualifying period)
Cycle to work scheme (qualifying period)
Smart Holidays (qualifying period)

Priory

Priory is the leading independent provider of mental health and adult social care in the UK.We support 26,000 people a year to move towards a healthier future so they can live their lives as fully and independently as possible.We treat more than 70 conditions, including depression anxiety, addictions and eating disorders, as well as children’s mental health, across our nationwide network of sites. We also support autistic adults and adults with a learning disability, Prader-Willi Syndrome and brain injuries, as well as older people, within specialist residential care and supported living facilities.With over 13,000 colleagues working at Priory, we have a long and prestigious history, and an unrivalled reputation for making a real and lasting difference to the lives of every individual in our care. Priory is part of MEDIAN Group, a leading pan-European provider of mental health, specialist care and rehabilitation services, focussed on restoring quality of life through effective, evidenced and data-driven care.

Founded in 1980

GBR

5.5K employees

www.priorygroup.com