Responsibilities

• Drive franchise growth by contributing to two-year growth plans and developing marketing campaigns and activations that support commercial success.
• Collaborate across business functions to identify growth opportunities, deliver cross-functional initiatives, and create impactful brand and cultural moments for consumers and partners.
• Use data, insights and market intelligence to inform marketing decisions, optimise campaign performance, identify audience opportunities, and support revenue growth.
• Build strong partnerships with EMEA agents, enabling locally relevant campaigns that align with global franchise strategy while meeting regional market needs.
• Develop and maintain relationships with consumer product partners, retailers and broadcasters to support successful brand activations and achievement of business KPIs.
• Lead B2B brand activation by providing partners with timely updates, assets and toolkits for trade and consumer events, ensuring regional alignment with global brand themes.
• Monitor, analyse and report on franchise performance, delivering regular KPI reporting and actionable recommendations to stakeholders.
• Stay informed on competitor activity, consumer behaviour and industry trends, applying insights to maintain brand relevance and competitive advantage.
• Support end-to-end campaign delivery by developing creative briefs, managing partnerships, ensuring regulatory compliance, mitigating risks, and optimising campaigns throughout their lifecycle.
• Conduct post-campaign evaluations, communicate results effectively across the business, and apply key learnings to strengthen future marketing performance.

Requirements

• Managing and developing consumer brands in a complex business or media environment, using advanced marketing techniques.
• Ability to influence and persuade people up, down and sideways.
• Leading collaboration across organisational boundaries.
• A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers
• Team leadership, able to manage self and others within a complex matrix environment.

Preferred

• Knowledge of qualitative and quantitative research techniques.
• Leading team members to manage delivery (through agency resources if required)
• Understanding and knowledge of the broadcasting industry and an interest in creative output.
• Ability to build and maintain effective relationships across the business. An excellent communicator
• Ability to influence and persuade people up, down and sideways.