Senior Marketing Executive

Responsibilities

• Taking a lead in supporting the planning, execution, and reporting of marketing campaigns, from concept to completion
• Writing engaging, accurate copy for campaigns, product pages, press releases, SEO keywords, and social media
• Owning and updating website content; supporting optimisation for UX, conversion, SEO and GEO
• Overseeing day-to-day SEO, GEO, and PPC activity, helping improve visibility and performance across digital channels
• Planning, building and managing targeted email marketing campaigns, using analytics to refine performance
• Taking a lead in marketing performance reporting, using GA4 and other tools to monitor website traffic, conversions, campaign performance and customer behaviour
• Developing and growing our social media accounts
• Working collaboratively with the Design team, Sales team, and external partners to ensure consistency across online and offline activity
• Driving PR activity, influencer partnerships, and promotional collaborations
• Coordinating and organising the administration of the marketing department, ensuring smooth day-to-day operations

Requirements

• Strong breadth of marketing knowledge and hands-on experience across multiple channels, with a proven understanding of how to develop and deliver effective marketing activity
• Experience with Shopify, GA4, Klaviyo, Adwords, Facebook Business Suite (desirable)
• Copywriting and proof-reading excellence
• Strong organisation skills, with the ability to manage and meet deadlines
• High attention to detail
• Exceptional written and verbal communication skills, with the ability to communicate clearly, confidently and persuasively with a wide range of audiences, both internally and externally.
• Excellent analytical skills, with a proven ability to turn digital and marketing data into actionable insights that drive performance, optimisation and commercial decision-making.
• Strong IT skills across digital platforms (including Shopify)

Benefits

• Cycle to work scheme
• Employee discount
• On-site parking
• Sick pay
• 24 days holiday entitlement, plus bank holidays
• Employee product discounts
• Access to salary sacrifice benefits
• Regular social activities