Responsibilities

• Project managing new email journeys for customers and donors - briefing data segmentation, developing creative, managing stakeholder feedback, building emails and ensuring best practice to maximise engagement and income
• Working closely with our retail teams to develop new retail lifecycle journeys such as first purchase or abandon cart journeys to drive revenue across the Barnardo's online shop
• Support the team to deliver growth in the digital loyalty programme (primarily email and SMS) to encourage repeat giving/purchases
• Provide technical support for stakeholders and identify opportunities to drive innovation in our email marketing
• Embed an audience, data-led approach to our digital journeys, putting customer/supporter experience at the heart of every decision
• Provide timely, relevant reporting to stakeholders to optimise continuously improve our digital marketing

Requirements

• Proven email marketing experience with a track-record of success in either a charity or commercial setting
• Experience of developing impactful and relevant digital supporter experiences, part of a holistic customer/supporter experience and journey
• Experience of planning, implementing and evaluating campaigns, including both fundraising or marketing programmes and strategic or process change projects.
• Experience of using customer/supporter and market data to inform ideas and strategic plans
• Knowledge and experience of using at least one Email Marketing Platform (e.g. Salesforce Marketing Cloud, Mailchimp, Dot Digital)
• An understanding and knowledge of digital marketing and how this can support acquisition and growth.
• Excellent written, communication and interpersonal skills