Responsibilities

• Support the delivery of our digital marketing strategy, helping achieve key performance indicators and strengthen our digital presence.
• Set up, monitor and optimise paid advertising campaigns across platforms such as Meta and LinkedIn.
• Support search engine optimisation (SEO) and AI optimisation activity across our website and digital channels.
• Deliver and continuously improve our email marketing programme, including testing, performance evaluation and optimisation of customer journeys.
• Monitor website and campaign performance using analytics tools and translate data into clear insights and recommendations.
• Maintain and develop Power BI dashboards to support reporting, performance tracking and decision-making.
• Work with agencies and freelancers to help deliver effective digital marketing activity and achieve value for money.
• Share digital marketing knowledge, emerging trends and best practice with colleagues across the organisation.
• Act as a brand guardian for digital applications and assets, helping ensure consistency, accessibility and quality across our digital channels.

Requirements

• Experience of working in a digital marketing, communications or marketing team.
• Experience of creating, managing and optimising paid advertising campaigns in-house.
• Experience of creating and managing email marketing campaigns using an email marketing platform.
• Experience using digital tracking and analytics tools, such as Google Tag Manager, Google Analytics 4, Looker Studio and Microsoft Clarity.
• An understanding of SEO and AI optimisation principles and best practice.
• Strong analytical skills, with experience interpreting performance data and turning insights into practical recommendations.
• Strong communication and interpersonal skills, with the ability to work effectively with colleagues, agencies and stakeholders.
• Excellent organisational skills and attention to detail, with the ability to manage multiple priorities and deadlines.

Benefits

• Generous holiday (25 days + bank holidays + extra Christmas leave)
• True flexibility in how and where you work (subject to role requirements)
• Strong pension & life assurance
• Enhanced family leave
• Green travel perks (EV scheme, cycle to work)
• Professional development support
• Yearly wellbeing allowance
• These are just some of the benefits we offer.