Senior User Acquisition Manager, Meta & Google Ads (US Degree Programs)
TripleTen
London, UK (Remote)
$5K/mo - $5K/moIn-houseContractSenior level4+ years exp.
4 hrs ago
Senior Marketing Executive (Acquisition)
London, UK (Hybrid)
Salary Not AvailableSenior Level2+ years expFull time
Posted 5 days ago
Job Summary
Own planning, delivery and optimization of B2B acquisition campaigns, translating priorities into roadmaps, messaging, and go-to-market coordination, while collaborating with sales, product and content teams.
- Own campaign strategy and delivery
- Drive cross-functional collaboration
- Track performance and justify optimizations
Job Description
Responsibilities
- Campaign strategy & planning - Own the planning and delivery of acquisition campaigns across The Key
- Translate commercial priorities into clear campaign roadmaps, briefs and sequencing
- Develop new messaging strategies to effectively market an evolving product to non-member/whitespace audiences
- Identify opportunities to test, learn and evolve campaign approaches over time
- Campaign delivery & optimisation - Oversee end-to-end delivery of campaigns across core channels, ensuring messaging resonates with our target audience
- Ensure campaigns are delivered to a high standard and in line with brand guidelines
- Monitor performance and optimise campaign activity using insight and data
- Support the delivery of go-to-market strategies for new revenue lines and adjacencies
- Commercial collaboration - Partner closely with inside sales to align campaigns with targeting, sequencing and handoffs, ensuring our conversion journeys are leveraging a combined campaign approach
- Collaborate with product and content teams to ensure campaigns clearly communicate product value and reflect deep audience understanding
Requirements
- 2+ years experience delivering B2B marketing campaigns with commercial accountability
- Strong understanding of the customer lifecycle and performance marketing
- A high level of creativity in campaign thinking, with excellent copywriting skills and proven ability to deliver quality execution
- Proven ability to plan, deliver and optimise campaigns across multiple channels
- Strong judgement, prioritisation and delivery focus
- Excellent communication skills, with the ability to clearly articulate ideas and work collaboratively to secure cross-functional buy-in
Preferred
- Education Sector Knowledge: Prior understanding of the UK education landscape, school structures and leadership roles.
- Subscription & SaaS Sales: Previous experience selling SaaS platforms, membership subscriptions or recurring support services.
- Marketing Alignment Experience: Practical background working alongside marketing teams on joint campaigns and lead management.
- CRM System Experience: Practical proficiency with Salesforce and/or HubSpot platforms.
Benefits
- We place huge importance on caring for and developing our people. If you join us you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We are a socially conscious company, but one that also likes to have fun. We offer a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, and drinks, regular socials and much more.
The Key Support Services
The pace of change in education means there is no shortage of theory, opinion and advice on what leaders need to do and what they need to know. Leaders themselves are under huge pressure to make a difference with little time to plan, prioritise and learn. In a world like this, ambitious and aspiring education leaders are in constant need of reliable, relevant and authoritative knowledge that’s ready to use.The Key cuts through the noise to provide up-to-the-minute sector intelligence and resources that empower education leaders with the knowledge to act.We draw upon a strong social purpose, deep expertise in education and a relentless desire to stay ahead of a vibrant and fast-changing landscape. Our community of members - more than 100,000 leaders of schools and multi-academy trusts from across the country - share our belief that true leadership is about putting theory into practice; that real change happens when leaders can take meaningful action.Since our founding as a government pilot, we’ve grown into a can-do collective of experts, writers, researchers and technologists who are deeply committed to serving the needs and championing the perspective of education leaders across the country. Our vision is to be an indispensable partner to education leaders determined to make a difference.
Marketing Team
Marketing Team Size
23 (21% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
111.3K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
45.8%
Direct
47%
Referral
5.6%
Social
0.6%
Paid
0.9%
Headcount Trend
Current headcount: ~109
Links
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