Senior Marketing Director

Responsibilities

• Own the global marketing strategy for Star Citizen - from long-range planning to live campaigns that land
• Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production
• Drive new player acquisition and audience growth - developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement
• Retain and deepen the relationship with our existing community - understanding what keeps them invested, spending, and talking about the game
• Own the commercial marketing calendar - maximising key moments throughout the year
• Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones
• Set the bar for campaign planning and execution - ensuring everything we put out is bold, consistent, and worth talking about
• Own the marketing budget and report clearly on performance, spend and ROI
• Be the guardian of the Star Citizen brand - owning positioning, messaging and how we show up for our global audience
• Stay sharp on market trends, competitor activity and community sentiment - and use that knowledge to keep us ahead

Requirements

• Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment
• A track record of growing audiences and driving new player acquisition - you know how to bring people in, not just speak to those already converted
• Experience with live service or community-led titles - you understand the difference between marketing a launch and sustaining a living game
• Strong people leadership experience - you build great teams, develop talent, and raise the standard around you
• Proven ability to lead at scale
• Genuine commercial ownership - comfortable holding revenue responsibility and making decisions that balance growth with community trust
• Deep expertise across brand, integrated marketing, content, community and campaign delivery
• Comfortable in the room with exec stakeholders and confident making the case for bold ideas
• Data-savvy with strong commercial instincts - you know what's working and what isn't
• A genuine love of games and an interest in what we're building at CIG