Senior Marketing Data Analyst at Motorway | London, UK

Motorway

Senior Marketing Data Analyst

London, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing analytics and experimentation to drive incremental ROI, MMM, and data-driven decisions across marketing and commercial teams.

Lead incrementality experiments and end-to-end analyses with autonomy
Manage attribution and MMM integration while advancing AI-enabled automation
Translate data into strategic recommendations for senior stakeholders and cross-functional partners

Job Description

Responsibilities

Lead complex end-to-end analytical projects with a high degree of autonomy across the marketing and commercial teams
Design and analyse incrementality experiments for the marketing teams; build statistical models as needed
Support on projects to improve knowledge of marketing return on investment such as marketing mix modelling (MMM) and brand impact measurement
Improve understanding of customer behaviour through the sales funnel from both the seller and dealer perspectives
Deliver presentations of analysis to senior stakeholders
Help manage attribution frameworks and advise on how these blend with the MMM and incrementality testing framework
Utilise AI effectively to automate workflows for both your own team and stakeholders deploying agents as needed
Stay current with AI and data trends; share relevant innovations and best practice with the team

Requirements

Background in marketing analytics
5+ years working in marketing and customer analytics
Strong SQL & Python
Expert-level SQL; proficient Python for modelling, statistical analysis and automation
AI practitioner
Strong working knowledge of AI tools and ability to share best practice. Knowledge of Claude Desktop Code ideal but not essential
Experimentation design
Confident designing A/B tests, advising on methodology, and explaining results to senior stakeholders
Advanced analytics
Experience with predictive modelling, causal inference, and statistical techniques beyond basic A/B testing
Business acumen
Ability to connect analytical work to business outcomes and champions use of data-led decision making
Stakeholder influence
Confident communicator; constructs compelling data narratives for senior audiences
dbt / BigQuery
Working knowledge of dbt and BigQuery ideal, but not essential

Benefits

- A competitive salary
- Annual learning budget to support your progression
- BUPA health insurance, discounted dental and gym membership
- On-hand volunteering membership and one paid volunteering day per year
- Hybrid working (2 days in the office per week)
- Pension scheme
- Motorway EV car leasing scheme / cycle to work scheme
- Enhanced parental leave (26 weeks full pay maternity / 4 weeks full pay paternity)
- Workplace nursery scheme
- Top spec MacBook Pro and peripherals
- Regular social events

Motorway

3.4 Glassdoor

Buying and selling cars should be simpler. And that’s the magic of Motorway. We take the hassle, uncertainty and legwork out of the whole process – connecting private car sellers with 7,500+ verified dealers through a smart, simple platform. Sellers get a great price, fast. Dealers get high-quality stock on their forecourt, fast. Win, win.Since launching in 2017, we’ve helped more than 500,000 people sell their cars and supported thousands of dealers in growing their businesses. With cutting-edge tech and a team of innovators, problem solvers and big-thinkers, we’re moving the car market forward – one seamless sale at a time. No stress, no surprises, just an easy way to sell and buy used cars

Founded in 2017

London, England, GBR

455 employees (28 in marketing)

motorway.co.uk

51% recommend to a friend

65% CEO approval