Senior Marketing Capability Manager

Glasgow, UK (Hybrid)

£58K/yr – £73K/yrSenior Level

Posted 4 months ago

Job Summary

Own and scale a global brand capability program that unifies marketing practice, links training to real growth plans, and embeds external thinking into learning journeys.

  • Brand Building: Establish a shared framework with case studies and practical tools including AI topics.
  • Growth Planning: Own the annual planning process and ensure alignment with business priorities.
  • Capability Adoption: Lead cross-functional prioritization and training for Marketing Leaders and partners.

Job Description

Responsibilities

  • Lead Brand Building Fundamentals Programme: Evolve and roll out global training to equip marketers with a shared, evidence-based approach to brand building; refresh content with best practice and case studies, and embed practical tools for day-to-day application (including emerging topics like AI)
  • Support Global Growth Planning: Own and improve the annual planning process (timelines, templates, tools) to deliver high-quality growth plans aligned with wider business priorities
  • Drive Capability Adoption & Alignment: Partner cross-functionally and with senior leaders to define priorities, deliver targeted training (including for Marketing Leaders), and manage external partners where needed
  • Bring in External Thinking & Engage Teams: Introduce best practice via external experts, and drive ongoing engagement through communications, content and learning initiatives
  • The role will involve occasional international travel

Requirements

  • track record in a broad marketing role
  • deep understanding of brand building, marketing strategy and integrated communications
  • expertise in marketing effectiveness, measurement frameworks and media/channel performance
  • passion for marketing theory and best practice
  • strong communication, storytelling and ability to simplify complex topics
  • ability to deliver engaging presentations with credibility and strong influencing skills

Preferred

  • strong knowledge of ultra-premium/luxury marketing principles
  • participated in marketing capability programmes or professional marketing qualifications

Benefits

  • Salary- £58,000 to £73,000
  • Bonus
  • 37 days holiday, plus 4 Giving More volunteer days
  • Save for retirement and invest in your future - pension contributions (employee up to 8.75%, employer up to 14%)
  • Share in our success with up to 10% Share Reward scheme (subject to eligibility)
  • Private medical insurance that covers the cost of private healthcare and includes round the clock access to GP services and menopause health line
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Experience our exceptional brands with a generous annual product allowance, plus at least 20% discount in our staff shop
  • Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

The Edrington Group

THE EDRINGTON GROUP LIMITED is a wine and spirits company based out of United Kingdom.

Glasgow, Scotland, GBR
17 employees (4 in marketing)

Salaries

Posted range

£58K/yr – £73K/yr

Taken straight from the job posting.

See all The Edrington Group salaries

Senior Marketing Capability Manager

The Edrington Group · Glasgow, UK · Hybrid