Senior Manager, Growth Marketing - Connectivity

Responsibilities

• Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases
• Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs
• Determine team and marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required; manage team resources and identify resource gaps
• Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts
• Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving oppy capture from ad hoc requests to structured, plan-led campaigns direct to supply partners
• Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against
• Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner
• Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required
• Coach and develop the team, creating an environment for effectiveness and growth where strengths are known and built upon, and identifying learning needs
• Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations

Requirements

• Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience
• 8+ years marketing experience, including 3+ years of people management experience
• Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model
• Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts
• Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives
• Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle
• Established team leader, experienced managing people managers and/or individual contributors, creating an environment for team effectiveness, collaboration and growth
• Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal
• Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics
• Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders

Preferred

• Message Gears or Salesforce Marketing Cloud email system experience is a plus
• Preference for previous experience working in a role with a global remit