Senior Manager, Campaign

Responsibilities

• Integrated Campaign Planning
• Develop and manage the integrated global campaign calendar across brand, product, seasonal and regional initiatives.
• Translate marketing strategy into clear campaign plans, timelines, deliverables and success measures.
• Ensure campaigns are prioritised, sequenced and aligned with business objectives, product roadmaps and regional market opportunities.
• Facilitate campaign planning sessions with cross-functional stakeholders.
• Campaign Delivery & Programme Management
• Lead end-to-end campaign delivery from briefing through execution, optimisation and post-campaign evaluation.
• Coordinate Brand, Creative, Growth, Product, Social, Int’l and external partners to ensure seamless execution.
• Manage campaign timelines, dependencies, risks and stakeholder communications.
• Ensure campaigns are delivered on time, within budget and to a consistently high standard.

Requirements

• 7+ years experience delivering integrated marketing campaigns within consumer technology, entertainment, media, music, creator economy or high-growth digital businesses.
• Proven experience managing complex, cross-functional marketing programmes involving multiple stakeholders and markets.
• Strong understanding of integrated marketing across Brand, Product Marketing, Growth, Social, Content and Creative disciplines.
• Exceptional project and programme management skills with the ability to manage multiple priorities simultaneously.
• Experience developing campaign plans, timelines, briefing processes and delivery frameworks.
• Strong commercial awareness with an understanding of how campaigns contribute to brand and business performance.
• Experience working with creative teams and agencies to deliver high-quality integrated campaigns.
• Excellent stakeholder management, communication and facilitation skills with the ability to influence across all levels of the organisation.
• Highly organised with exceptional attention to detail and the ability to anticipate risks before they become issues.
• Comfortable working in fast-paced, evolving environments where processes are still being established.

Preferred

• Experience working across international markets and coordinating global campaign delivery is highly desirable.