Senior Lifecycle Manager

Responsibilities

• Design, build and optimise lifecycle journeys that support customers throughout their experience with Synthesia, from activation, adoption and engagement through to expansion, retention and winback.
• Own the end-to-end implementation of lifecycle programmes, from audience segmentation and behavioural triggers to workflow logic, suppression rules, QA and performance monitoring.
• Develop and execute structured experiments to continuously improve lifecycle performance. Test messaging, timing, segmentation and journey design, analyse results and turn learnings into actionable improvements.
• Leverage product usage, customer attributes and engagement signals to deliver increasingly relevant lifecycle experiences.
• Own campaign QA and testing processes, support email deliverability and sender reputation and help establish best practices for segmentation, frequency management and customer experience.
• Explore and apply AI to make lifecycle marketing more effective and efficient. From content creation and dynamic personalisation to workflow automation, identify opportunities to improve both the customer experience and how we work.

Requirements

• 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies
• Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution
• Proven experience building and optimising always-on automated programmes, including onboarding, nurture and re-engagement, alongside one-off campaigns
• Experience owning lifecycle initiatives end to end, from briefing and journey design to implementation, QA, reporting and optimisation
• Strong analytical skills, with experience using product, CRM and engagement data to build audiences, evaluate performance and run structured experiments
• Practical experience using AI to improve lifecycle execution, operational efficiency or customer personalisation
• Working knowledge of email deliverability, including SPF, DKIM and DMARC, and privacy regulations such as GDPR and CCPA/CPRA
• Proven ability to manage complex cross-functional projects and influence stakeholders across different teams

Preferred

• Experience with customer data platforms
• Experience with Salesforce, particularly connecting CRM and account data to lifecycle programmes
• Experience with in-product messaging and multichannel lifecycle journeys
• SQL skills for self-serve behavioural analysis and insights