Senior Institutional Marketing Content Manager

Responsibilities

• Campaign and segment content for Institutional
• Partner closely with segment marketing leads for Institutional to tailor content strategies to Institutional client segments and client journeys, ensuring messaging is relevant, compelling and aligned with strategic objectives.
• Collaborate closely with institutional sales to understand their needs, equipping them with the right information and tools to strengthen client relationships and position themselves as trusted advisors, with a particular focus on insurance.
• Translate complex investment, product and market topics into clear, client-focused narratives.
• Deliver impactful content for campaigns being developed by the segment teams, that resonates with the target Institutional audiences, driving engagement and commercial objectives.
• Content delivery can include creating and/or editing news pieces, thought leadership, market insights features and educational content or leveraging content for other format needs e.g. videos, podcasts (always a digital-first approach).
• Ensure consistency of messaging across campaigns while enabling appropriate country-specific customisation.
• Ensure content is optimised for digital channels where applicable, ensuring strong audience engagement and performance.
• Help define and then implement a content strategy for Institutional aligned with business priorities, commercial objectives, client segment needs and brand positioning.
• Take responsibility for working with local marketing professionals to agree how that content could be re-used in full or in part by local market websites.

Requirements

• Significant experience in content marketing, campaign marketing or strategic communications within financial services, asset management or a complex global organisation.
• Proven track record of developing and executing global content strategies across Institutional client channels with appropriate tone of voice and format.
• Strong editorial judgment and ability to translate complex topics into compelling, client-centric content.
• Strong understanding of audience segmentation, client journeys and delivering content for integrated campaigns.
• Experience with digital content optimisation, analytics, SEO and content-performance measurement.
• Knowledge of AI-enabled content production tools and data-driven marketing approaches is highly desirable.
• Exceptional communication, organisational and project-management skills.
• Strategic and commercially minded with a strong client focus.
• Highly collaborative with the ability to influence and build credibility across senior stakeholder groups.
• Inclusive, demonstrates strong relationship-building skills.