Senior Influencer Planning Manager

Responsibilities

• Develop planning documents, campaign frameworks, and recommendations for priority initiatives, translating audience objectives, business priorities, and cultural opportunities into actionable influencer plans.
• Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer workstreams.
• Partner with internal insights teams, agency partners, local teams, and activation leads to synthesise research into clear planning implications.
• Support assessment of the appropriate influencer support model by initiative, including full-service, lighter-touch, locally led, agency-supported, or playbook-enabled approaches.
• Build planning inputs for investment and resource recommendations, balancing business impact, cultural opportunity, audience reach, market needs, and historical learnings.
• Coordinate early local market inputs, creator recommendations, market nuances, and feedback loops, translating them into clear global planning outputs.
• Maintain shared ways of working, planning templates, and governance that drive global consistency while supporting local relevance.
• Maintain KPI, reporting, and learning frameworks and translate campaign performance into actionable recommendations for future planning.
• Build and maintain planning tools, playbooks, and knowledge resources that improve speed, clarity, and consistency.
• Create concise stakeholder updates and leadership readouts, partnering cross-functionally to resolve planning needs and improve execution readiness.

Requirements

• 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning.
• Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent experience considered.
• Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours.
• Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations.
• Experience supporting portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation.
• Strong project management and communication skills, with the ability to manage multiple workstreams and synthesise complex information into clear presentations and recommendations.
• Comfort working with KPIs and campaign performance data and translating results into practical planning implications.
• Collaborative working style with the ability to build trust across activation teams, local markets, agencies, and cross-functional stakeholders.
• AI fluency or willingness to rapidly adopt AI-enabled tools for research, trend scanning, reporting, knowledge management, and planning efficiency.
• Highly organised, proactive, and comfortable operating in a fast-paced environment with shifting priorities and high-visibility initiatives.

Benefits

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers