Senior Influencer Marketing Executive

Responsibilities

• Manage the full influencer marketing lifecycle, from identifying and outreaching to influencers to briefing, approving content and evaluating campaign performance.
• Build and maintain strong relationships with influencers, agencies and content creators, understanding their needs and business priorities.
• Negotiate commercial partnerships to ensure cost-effective collaborations that drive revenue growth across social media platforms.
• Coordinate with internal teams to address influencer and affiliate needs promptly and effectively.
• Lead influencer activity alongside campaigns, product launches and celebrity collaborations to maximise brand exposure.
• Monitor and report on influencer campaigns, providing insights and recommendations to senior stakeholders.
• Continuously seek out new opportunities with emerging and established influencers to expand reach and impact.
• Track and optimise influencer performance against KPIs, including sign-ups, traffic, engagement and sales.
• Work across multiple channels, including Instagram, YouTube and TikTok, ensuring campaigns are tailored for each platform.
• Identify opportunities to streamline processes and improve campaign efficiency.

Requirements

• Minimum of 2 years' experience in influencer marketing, creator partnerships, affiliate marketing, social media or a related digital marketing role.
• Proven experience managing influencer campaigns from outreach and negotiation through to execution, reporting and optimisation.
• Strong understanding of social media platforms, particularly Instagram, TikTok and YouTube, and how influencer marketing supports wider brand and commercial objectives.
• Experience building and maintaining relationships with influencers, talent managers, agencies and key stakeholders.
• Commercially minded, with experience reviewing proposals, negotiating partnerships and managing campaign budgets to maximise return on investment.
• Strong analytical skills with the ability to interpret campaign performance data and provide actionable recommendations.
• Highly organised, with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• Confident communicator, capable of building relationships internally and externally.
• Creative thinker with the ability to identify partnership opportunities and guide influencers to create high-performing content.
• Comfortable using influencer marketing platforms, analytics and reporting tools.

Preferred

• Experience within beauty, skincare, wellness or consumer brands.
• Experience managing affiliate partnerships and performance-led influencer campaigns.
• Experience working with international creators and markets.
• Knowledge of emerging social media trends and the wider creator economy.

Benefits

• 25 days holiday (increasing with service) + Holiday Buy scheme
• Auto enrolment pension scheme
• Work from home every Wednesday
• Onsite café, gym and free parking
• Staff discounts across CurrentBody Skin, ZIIP Beauty and Tria Laser
• Subsidised travel, Cycle to Work and EV/Tech schemes
• Supported studies, Employee Assistance Programme and enhanced family leave
• Social events, office brunches and career development opportunities