Responsibilities

• Own Yoto's Global influencer and creator partnership strategy end-to-end, setting the standard for how we identify, build and measure these relationships across the full funnel
• Be responsible for owning the global reporting for all influencer activity with all relevant KPIs from Awareness to Purchase, ensuring all learnings are taken forward for future partnerships so that we continue to build
• Oversee our influencer agencies to build and maintain a network of high-value creator partnerships that drive sustainable, trusted and measurable acquisition - ensure we get the most out of these agencies by implementing processes and defining templates
• Partner closely with Brand & Creative, Communications, Retail, eCommerce and Paid Social to ensure influencer activity is joined up with the wider commercial, acquisition and brand strategies.
• Set the framework for how we brief, measure and report on influencer campaigns, so success is judged on real impact, not just reach
• Mentor and guide our colleagues in each market working on creator partnerships, sharing your expertise so best practice spreads beyond your own patch
• Stay ahead of trends in the creator economy and bring a point of view on where Yoto should be showing up next, and why.

Requirements

• Solid experience in influencer or creator marketing, ideally within a consumer, family, or lifestyle brand
• A strong existing network of creator and agency relationships, and a track record of analysing data to drive success
• Comfort setting strategy and standards, not just executing campaigns - you've operated as the go-to expert others turn to for guidance
• Strong commercial instincts: you know how to measure and communicate the ROI of creator partnerships to non-specialists
• Excellent communication skills - you can translate creator-world nuance into a compelling story for the wider business
• Genuine enthusiasm for Yoto's mission of screen-free, imaginative childhood.

Preferred

• Experience working with family or parenting-focused creators specifically
• Familiarity with running influencer activity across multiple markets.

Benefits

• Flexibility: Hybrid working - At least 1 day a week on average in our central London office. You are welcome and encouraged to come in more than this. How you meet the minimum expectation is up to you, to ensure you're happy and productive in your role whilst also getting that vital face time with your colleagues. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!