Senior Influencer Campaigns Manager

Responsibilities

• Own influencer strategy for your client accounts, turning brand and business objectives into clear briefs, creator strategies and measurable KPIs.
• Flawlessly Lead paid influencer campaigns end-to-end, from casting and talent negotiation through contracts, legal approvals and content sign-off to final reporting, on time and on budget.
• Negotiate creator fees, usage rights, whitelisting and paid amplification with creators and talent agents, so every deal is commercially sound.
• Run client relationships without day-to-day senior support: lead the conversations, present performance to senior stakeholders and spot ways to grow the account.
• Turn campaign data into clear recommendations, testing new approaches and optimising against performance metrics.
• Manage and mentor junior team members, setting objectives, delegating well and building their strategic, client and commercial skills.
• Shape new business pitches with creator recommendations, campaign concepts, budgets and measurement frameworks, and present them to prospective clients.

Requirements

• You've owned influencer programmes at scale, from strategy to reporting, while juggling several client workstreams and budgets at once.
• You know creator market rates and deal structures well enough to negotiate with talent agents on fees, usage rights, whitelisting and paid partnerships.
• You can read performance data (CAC, ROAS, engagement, conversion) and turn it into a recommendation a senior client will act on.
• You have a sharp eye for creator-brand fit and can cast talent across categories, audiences and cultural contexts.
• You’re obsessed with pop-culture, social and content. You know what people are talking about before it becomes mainstream.
• You've managed and developed junior team members, and you take ownership of decisions without needing hand-holding.

Preferred

• You’re familiar with rigorous and complex measurement frameworks for influencer marketing, including MMM (Marketing Mix Modelling).
• You’ve built your own AI-centric workflows or processes to manage Influencer campaigns

Benefits

• Competitive salary, plus a performance-based bonus paid every 6 months
• Wellness allowance, including access to Bupa private healthcare
• Pension plan
• Regular team socials and an annual company away day
• Hybrid working - 3 days in the office, 2 days from home
• 25 days' holiday, plus bank holidays and flexible time over Christmas
• 2 weeks ‘Work From Anywhere’ per year
• Your birthday off
• Cycle to Work Scheme with Forest Bikes
• Eye care vouchers