Senior Growth Marketing Manager

London, UK

Salary Not AvailableSenior Level8+ years exp

Posted 6 weeks ago

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Job Summary

Own regional paid media across multiple platforms, centralize performance data, and scale 3P international distribution using MMM insights to drive always-on growth and audience testing.

  • Regional multichannel ownership: plan, test, and optimize paid media across Roku, PSN, XBOX, YouTube PrimeTime and regional partners.
  • Data-driven scaling: centralize performance data and implement MMM-based decision making to hit spend and volume goals.
  • 3P international expansion: turn initial tests into ongoing performance drivers through audience testing and MMM insights.

Job Description

Responsibilities

  • Manage end-to-end planning, reporting, and execution of regional paid media across Roku, PSN, XBOX, YouTube PrimeTime and regional programs on META, Google, TikTok, and Snap.
  • Oversee performance marketing for key global territories, including the US, CA, AUS/NZ, SEA, and emerging markets.
  • Lead 3P International Distribution strategy across markets such as MX, BR, UK, FR, DE, and Spain.
  • Create operational efficiencies by centralising performance data and creating global reporting frameworks.
  • Develop and evolve growth strategies for regional and UA upper-funnel initiatives.
  • Lead multi-channel testing in 3P a la carte channels to prove incrementality and efficiency gains.
  • Scale emerging international territories on 3P from initial tests into always-on performance drivers based on MMM insights.
  • Refine audience strategies through A/B testing.
  • Be the supporting role for regional heads, business development, and GTM partnership marketing for paid media.
  • Manage external ad partner relationships and vet third-party proposals, including Anime News Network, MyAnimeList, or Webtoons.
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Crunchyroll

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006
Los Angeles, California, USA
1.9K employees (746 in marketing)