JWL Ltd

Senior Google Ads & Performance Marketing Specialist

UK (Unknown)

£35K/yr – £64K/yrSenior LevelFull time

Posted 2 weeks ago

Job Summary

Own the end‑to‑end paid acquisition and feed strategy for a jewellery e‑commerce brand, including Google Ads (Shopping, Performance Max, Search, remarketing), feed management, and cross‑channel collaboration with email and Meta Ads to drive ROAS and profitability.

  • Own Google Ads, Shopping, and feed optimization initiatives
  • Analyze performance at product/SKU level and drive feed improvements
  • Collaborate with email marketing and paid social to optimize the customer journey

Job Description

Responsibilities

  • Manage and optimise an annual paid advertising budget of approximately £500k
  • Take ownership of Google Ads, including Shopping, Performance Max, Search and remarketing
  • Analyse performance at campaign, product, category and SKU level
  • Manage and optimise Google Merchant Center and product feeds
  • Identify feed errors, disapprovals, data inconsistencies and opportunities to improve Shopping visibility
  • Optimise product titles, descriptions, attributes, product types, Google categories and custom labels
  • Build intelligent campaign structures around products, margins, seasonality and performance
  • Manage bidding strategies including tROAS, Maximise Conversion Value and budget allocation
  • Understand attribution, conversion tracking and the impact of tracking changes on campaign optimisation
  • Work with GA4, Google Tag Manager and conversion tracking systems

Requirements

  • Has advanced Google Ads knowledge
  • Has managed significant e-commerce advertising budgets
  • Has excellent Google Shopping and feed optimisation experience
  • Understands Performance Max beyond the basic campaign setup
  • Understands Merchant Center deeply
  • Is highly analytical and commercially minded
  • Understands ROAS, contribution margin and profitability
  • Has strong conversion tracking and attribution knowledge
  • Understands Meta Ads and how Meta and Google work together
  • Has a good understanding of email marketing and customer retention

Preferred

  • Product Feed Expertise Is Important Google Merchant Center / Merchant Center Next Google Shopping feeds Primary and supplemental feeds Feed rules and custom labels Product segmentation Feed diagnostics and disapprovals Title and attribute optimisation Google product taxonomy Shipping and market-specific feed settings Multi-country / international Shopping campaigns Experience with feed management tools such as DataFeedWatch, Channable, Productsup or similar platforms would be highly desirable
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Benefits

  • Casual dress
  • Free parking
  • Store discount

Salaries

Posted range

£35K/yr – £64K/yr

Taken straight from the job posting.

See all JWL Ltd salaries

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