Senior Events Marketing Manager

Responsibilities

• Shape and deliver robust strategic marketing plans focusing on; driving bookings/registrations, generating commercial leads to supporting customer adoption and conversion, and improving customer advocacy for the events and the client’s wider brand
• Support delegate modelling, pricing strategy and yield management for the allocated event portfolios to ensure revenue targets are met
• Accountable for achieving registrations and delegate revenue targets for the allocated portfolios of events
• Overseeing the effective delivery of the marketing plans, supporting and mentoring marketing managers to ensure timely delivery against deadlines and relevant client approvals
• Find innovative ways to deliver against the marketing plans, strategies and KPIs, whilst being able to flex your plan in response to the evolving market conditions and client requirements
• Work collaboratively with the wider event team and key client stakeholders, showing adaptability and great communication skills
• Support a transition to high-value marketing approach working with peers, relevant internal teams and client stakeholders to build and deliver a data informed, brand, content and proposition led model
• In line with our clients’ brands, develop and implement event-specific branding guidelines and become the brand guardian for the events
• Lead on design brief and overseeing work with internal and external designers based on the needs of the events and related marketing campaigns
• Lead on client reporting, planning, internal communications and the development of a high performing event marketing team

Requirements

• Knowledge - Strategic understanding - able to think about the needs from their role in the wider context of the organisation, and develop plans and adjust to multiple external factors.
• - Time-management - able to work on multiple and varied projects with internal and external key stakeholders
• - Innovative - demonstrates new thinking in strategy and execution
• - Excellent communication - to motivate the team, plus work constructively to win-win with internal and external stakeholders
• - Quality assurance - experience in quality assurance and brand guardianship overseeing quality outputs
• Skills - Client management - experience working collaboratively with external clients and stakeholders, ideally within an event agency environment
• - Knowledge of using design programmes including; Illustrator, InDesign and Canva
• - Confident, creative copywriter, who takes a customer centric approach to content writing
• - Project management – experience with collaborative project management tools such as Monday.com
• Experience - Experienced marketer, who has successfully managed a team, operating at Marketing Manager level or above.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more