Senior Engagement Marketing Executive

Responsibilities

• Coordinate tactical campaigns and promotions aligned with key moments in the marketing calendar to drive average order value and customer retention.
• Manage partnerships from initial outreach and negotiation, to campaign execution and post-campaign performance evaluation.
• Develop tailored engagement strategies for different customer cohorts, using customer data and insights to build audience segments.
• Write and present clear engagement marketing strategies to align cross-functional teams with the lifecycle team’s plans.
• Draft detailed creative briefs and collaborate closely with the brand team to produce compelling, on-brand campaign assets.
• Proactively identify and test new opportunities which support priority business metrics - improving customer retention or increasing customer spend.
• Track and report on campaign performance, sharing actionable insights, learnings and recommendations with stakeholders.
• Maintain high standards for customer data, consent, privacy and brand consistency across all communications.

Requirements

• Experience delivering customer engagement or lifecycle marketing campaigns in a fast-paced environment.
• Strong understanding of customer segmentation and personalisation.
• Confidence using campaign performance data to evaluate results and identify opportunities to improve.
• Excellent written communication skills and a keen eye for detail.
• Strong organisational and project management skills, with the ability to manage multiple priorities and deadlines.
• A collaborative approach and the confidence to work with stakeholders across different teams.
• A good understanding of data protection, consent and best practice in customer communications.

Preferred

• Experience with CRM, email marketing or marketing automation platforms.
• Experience working with customer data, analytics or reporting tools.
• Knowledge of ecommerce, retail or partnerships marketing.

Benefits

• 🍉 25 days' holiday + bank holidays + 4 "not-sick" days + 2 volunteering days
• 🍉 £300 personal development budget + access to wider learning opportunities.
• 🍉 Wellbeing support, including an EAP and Online GP.
• 🍉 Company Bonus Scheme.
• 🍉 Discounts on Oddbox products.
• 🍉 Additional perks and savings through Perkbox.