Responsibilities

• Website & SEO: Own and optimize the corporate website for UX, rankings, and conversions
• Ads & Email: Plan and manage Google Ads campaigns and email workflows (e.g., Pardot)
• Content: Develop and support digital content for campaigns, product launches, and lead generation
• Analytics: Monitor and report on campaign performance using GA4 and other tools
• Collaboration: Work closely with sales, engineering and company leadership for aligned messaging
• Project Leadership: Drive digital projects like site revamps or automation integrations to completion
• We’re looking for a Senior Digital Marketing Specialist to lead and execute high-impact digital initiatives that drive lead generation, site performance, and engagement

Requirements

• Completion of a diploma or degree in a related field, such as marketing, communications, or web site development.
• 4–6 years in digital marketing with experience in SEO, web management, email, and paid media
• Strong track record of delivering measurable results across multiple digital channels
• Skilled in:
• Google Ads, GA4, Search Console
• WordPress or similar CMS (headless CMS a plus)
• Marketing automation tools (Pardot, HubSpot, etc.)
• Confident communicator who can simplify technical topics
• Proven use of AI tools (e.g., LLMs) to boost content and campaign quality
• Comfortable leading projects and juggling multiple priorities

Preferred

• B2B tech marketing experience, especially in machine vision
• Basic HTML/CSS skills
• Experience with international campaigns or multi-language content

Benefits

• Full health and dental benefits
• Professional development support
• Collaborative, fast-paced tech environment
• Flexible hybrid schedule