Responsibilities

• Own and deliver digital activity across ecommerce, CRM and paid media, aligned to campaigns and key trading moments.
• Bring campaigns to life across digital—making sure everything is set up to capture demand and drive results.
• Manage onsite experience and merchandising, optimising pages, journeys and launches for performance.
• Spot opportunities to improve conversion, navigation and product discovery across the site.
• Drive CRM activity across email and lifecycle—improving engagement, retention and reactivation.
• Support and optimise paid media performance, working with internal teams or agency partners.
• Use data and insight to track performance, spot trends and continuously improve results.
• Lead testing and optimisation across digital channels to push conversion and customer value.
• Work closely with Brand and Creative to make sure campaigns translate seamlessly into digital.
• Line manage a team of 4 and develop the Digital Marketing team, building a high-performing, collaborative culture.

Requirements

• Strong experience across ecommerce, CRM and performance marketing.
• Commercially minded, with a sharp eye for what drives revenue and growth.
• Confident using data and insight to optimise performance and make quick, smart decisions.
• Proven ability to support and shape customer journeys across lifecycle and retention.
• Comfortable working cross-functionally with Brand and Creative to bring ideas to life.
• Organised, proactive and able to deliver in fast-paced, high-growth environments.
• Experience managing or mentoring others, helping to build a high-performing team.
• Exposure to platforms, paid media or CRO/testing approaches is a plus.

Preferred

• Exposure to platforms, paid media or CRO/testing approaches is a plus.

Benefits

• Hybrid working
• Yearly company bonus
• £1,000 yearly personal development fund
• 5 'study days' a year
• 25 days holiday + bank holidays
• 'Daisy days' (extra 2 days off throughout the year)
• Holiday purchase scheme (+5 days)
• Birthday bonus (after one years’ service)
• Enhanced maternity Leave
• Long service award (additional holiday allowance)
• 3 month’s sabbatical offered upon 3 years’ service
• Healthcare cash plan (via. Health Shield)
• Electric car lease scheme (via. salary sacrifice)
• Discount on spa treatments and consumer products
• Life assurance + pension scheme
• Regular funded company events
• Season ticket loan