Digital Media Specialist
Porsche
Sidcup, Bexley, UK (Unknown)
In-houseFull-timeMid level
2 hrs ago
Senior Digital Marketing Manager (B2B)
Manchester, UK
Salary Not AvailableSenior Level
Posted 3 months ago
Job Summary
Own the end to end digital marketing engine for THG Ingenuity, balancing website strategy, CRO and SEO with CRM powered lead capture and pipeline health.
- Growth Infrastructure: Align website strategy and CRO/SEO to drive traffic, engagement, and lead conversion for THG Commerce, Fulfil, and Studios.
- Marketing Ops & Analytics: Own CRM, attribution, dashboards, and tool integrations to enable data-driven planning and pipeline visibility.
- Lifecycle & Nurture: Build lead scoring, nurture journeys, and feedback loops with Sales to improve lead quality and progression.
Job Description
- Lead digital marketing activity across THG Ingenuity's core GTM solutions: THG Commerce, THG Fulfil and THG Studios.
- Own and develop the thgingenuity.com and thgstudios.com website strategies and delivery programme, with a focus on CRO, SEO, engagement, traffic-to-lead conversion and solution-level campaign support.
- Continuously improve website journeys, forms and conversion points to support lead capture, segmentation, tracking, attribution and prospect engagement.
- Manage and improve end-to-end Marketing Operations, including CRM, campaign tracking, lead flows, tech integrations, automation and collaboration with Sales.
- Lead marketing attribution best practice across digital channels, CRM and campaign activity, ensuring campaigns are tracked consistently and performance insight supports future planning and investment decisions.
- Lead on B2B marketing reporting and dashboard development across all key areas of performance effectiveness, ensuring reporting is accurate, actionable and aligned to business priorities.
- Analyse digital marketing performance across paid media, CRM, organic search, website activity and lead generation to identify optimisation opportunities and improve campaign effectiveness.
- Monitor marketing lifecycle performance across lead capture, nurture, qualification, pipeline progression and deal conversion, identifying opportunities to improve lead quality and funnel progression.
- Work with Sales and Marketing to refine lead scoring criteria, lead handover processes and feedback loops to maximise pipeline opportunities and improve lead quality.
- Develop and improve lead nurture strategies, including CRM workflows and automated journeys that deliver relevant messaging to prospects at the right stage of the funnel.
THG Ingenuity
Accelerating brand growth through cutting-edge commerce solutions.THG CommerceComplete Commerce with the highest-performing technology platform in-market.THG FulfilWorld-class fulfillment engineered to drive customer retention.THG StudiosA creative powerhouse like no other, designed to supercharge brand growth.
Salaries
Digital Marketing median pay in the United Kingdom
Most pay falls between £31K and £50K. Based on 138 salaries.
Links
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