Digital Marketing Executive

London, UK (Unknown)

£25K/yr – £30K/yrEntry Level1+ years expPermanent

Posted 4 hrs ago

Job Summary

Own end-to-end digital marketing programs from email and automation to social, influencer partnerships, and seasonal campaigns, while growing the subscriber base and reporting performance.

  • Own weekly email calendar and automations in Klaviyo
  • Grow and segment subscriber list with testing
  • Plan and manage organic social across platforms and partnerships

Job Description

Responsibilities

  • Plan, write, build and send the weekly email calendar and automated flows (welcome, abandoned basket, post-purchase, win-back) in Klaviyo or similar.
  • Grow and segment the subscriber list, and A/B test subject lines, offers and content.
  • Plan the organic social calendar across Instagram, TikTok, Facebook and LinkedIn: planning, creating, posting and community management.
  • Work with influencers, creators and affiliates, and track the results of each partnership.
  • Create on-brand assets for email, social, ads, website banners and Amazon listings using Canva, Figma or Adobe, following the Cannaray Design System.
  • Brief and manage freelance designers and photographers for larger shoots.
  • Plan and deliver seasonal campaigns.
  • Organise and attend media events, trade shows and pop-ups, and support PR and press outreach.
  • Report weekly on email, social and campaign performance, and recommend what to do next.
  • Keep all marketing compliant with CBD advertising rules, including ASA and CAP guidance on health claims.

Requirements

  • A genuine interest in digital marketing, social media and wellness
  • Good written English and a creative eye
  • Confident using social media and simple design tools such as Canva
  • Organised, reliable and keen to learn
  • Happy to get stuck into a wide range of tasks
  • Work authorisation: United Kingdom (required)
  • A genuine interest in digital marketing, social media and wellness

Preferred

  • 1–2 years in a digital marketing role, or relevant work experience, an internship or a marketing qualification
  • Experience with an email platform such as Klaviyo or Mailchimp
  • Short-form video editing for TikTok and Reels
  • Some experience with Meta Ads, Google Ads, Shopify or Amazon
  • Experience in CBD, supplements or another regulated category

Benefits

  • Casual dress
  • Company pension
  • Employee discount
  • Work from home
  • Hybrid working with flexible hours
  • 25 days holiday plus bank holidays
  • A real voice in an established, growing brand
  • Company events

Salaries

Posted range

£25K/yr – £30K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 138 salaries.

See all Digital Marketing salariesSee more Digital Marketing jobs

Digital Marketing Executive

London, UK · Unknown