Digital Marketing Manager

Responsibilities

• Develop and implement integrated digital marketing strategies that support business objectives, improve brand awareness, attract relevant audiences, and generate new business opportunities.
• Manage SEO activities, including keyword research, on-page optimisation, content improvements, and website performance reviews, to increase organic traffic and search engine visibility.
• Plan, execute, and optimise paid advertising campaigns across Google Ads, LinkedIn, Facebook, Instagram, and other relevant platforms, monitoring performance against agreed objectives and budgets.
• Manage social media channels, develop content calendars, coordinate campaign activity, and maintain consistent brand messaging across relevant platforms.
• Plan and coordinate the creation of website content, blog articles, landing pages, promotional materials, and other digital assets to support audience engagement and lead generation.
• Develop targeted email campaigns, manage audience segmentation, and use marketing automation tools where appropriate to improve engagement, nurture leads, and support customer retention.
• Monitor website performance, identify opportunities to improve user experience, and work with relevant stakeholders to optimise landing pages, navigation, and conversion journeys.
• Track campaign performance using Google Analytics 4, Google Search Console, advertising dashboards, and other relevant tools, preparing reports on traffic, engagement, leads, conversions, and return on investment.
• Analyse campaign results and audience behaviour to identify trends, test marketing approaches, and recommend improvements to targeting, messaging, and conversion rates.
• Plan and monitor digital marketing expenditure, allocate budgets across appropriate channels, and evaluate campaign effectiveness to ensure resources are used efficiently.

Requirements

• Previous experience in digital marketing, campaign management, or a similar marketing role, with practical experience planning and delivering campaigns across multiple channels.
• Strong understanding of SEO, paid search advertising, social media marketing, content marketing, email campaigns, and website optimisation.
• Experience using Google Analytics 4, Google Search Console, Google Ads, and relevant social media advertising or management platforms.
• Ability to interpret marketing data, measure campaign performance against key performance indicators, and prepare clear reports with actionable recommendations.
• Understanding of lead generation, conversion rate optimisation, audience targeting, and customer acquisition strategies.
• Experience managing campaign budgets, coordinating multiple projects, and prioritising tasks to meet deadlines.
• Strong written and verbal communication skills, with the ability to produce engaging content and collaborate effectively with internal and external stakeholders.
• Excellent organisational skills, attention to detail, analytical thinking, and a proactive approach to problem-solving.
• Understanding of UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and responsible digital marketing practices.
• Must be able to commute to the Stockport office at postcode SK8 2JX as required.

Preferred

• A degree or relevant qualification in Marketing, Digital Marketing, Communications, or a related discipline is desirable. Equivalent practical experience will also be considered.

Benefits

• Competitive annual salary of £35,000-£45,000, depending on experience and skills.
• Company benefits package in accordance with organisational policy.
• Opportunities for professional development and digital marketing training.
• Access to relevant marketing tools, analytics platforms, and advertising systems.
• Opportunities to contribute to marketing strategy and measurable business growth.
• Collaborative working environment with opportunities to develop digital marketing expertise.
• Company events
• Company pension
• Cycle to work scheme
• Free parking