Responsibilities

• Develop and execute a comprehensive digital strategy aligned with business objectives, ensuring consistency across all channels.
• Act as the senior digital adviser to the executive leadership team, providing strategic insights and recommendations.
• Establish digital governance frameworks, reporting standards, and best practices to ensure optimal performance and compliance.
• Identify opportunities for innovation, adopting emerging technologies to enhance digital performance.
• Lead the ongoing development and optimisation of the company website, focusing on user experience, accessibility, performance, and conversion metrics.
• Implement and maintain content and publishing standards to ensure high-quality, engaging digital content.
• Design and execute SEO and GEO strategies to improve search rankings, organic traffic, and authority in target markets.
• Drive technical SEO initiatives, content optimisation, and digital PR campaigns to enhance visibility and lead generation.
• Oversee the creation and execution of the digital content strategy, collaborating with subject matter experts and senior leadership to produce high-quality, client-focused content.
• Support thought leadership initiatives and brand awareness campaigns to position the company as an industry leader.

Requirements

• Extensive experience in senior digital marketing roles, preferably within legal, professional services, or regulated sectors.
• Proven track record of developing and implementing successful digital strategies that drive growth and lead generation.
• Strong expertise in SEO, content marketing, website optimisation, analytics, and paid media campaigns.
• Experience managing senior stakeholders, external agencies, and digital budgets effectively.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence at all levels.
• Knowledge of CRM systems and marketing automation platforms.
• Familiarity with AI search optimisation and emerging digital technologies.
• Degree in Marketing, Business Administration, or related field preferred.

Benefits

• Reed offers a competitive salary package up to £60,000, commensurate with experience.
• The role provides flexible hybrid working arrangements to promote work-life balance.
• Employees enjoy 24 days of holiday entitlement plus bank holidays, along with a pension scheme to support long-term financial planning.
• The company also invests in ongoing professional development, providing opportunities for training and career progression.
• Additionally, Reed promotes a supportive and inclusive work environment, recognising the importance of diversity and employee well-being.
• Other benefits include a collaborative team culture, access to cutting-edge digital tools, and opportunities to work on innovative projects that make a tangible impact on the company’s growth and success.