Senior Creative (Writer) - BBC Creative

Responsibilities

• Take the lead on projects, directing and overseeing other Creatives as needed
• Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate
• Come up with and present a number of ideas/concepts for any project
• Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives
• Ensure that all creative work, across different platforms, is aligned with the BBC’s strategic vision and find innovative ways of driving forward that vision
• Take a pro-active role in developing and coaching others.

Requirements

• You must be an outstanding Creative with proven experience of creating multi-media campaigns across a range of brands.
• Essential Criteria
• Candidates must be able to demonstrate:
• - Excellence in idea generation / conceptual thinking – with significant experience across a range of brands
• - Outstanding copywriting and/or art direction (evidenced as below)
• - Ability to create multi-media campaigns for all platforms
• - Excellent pitch/presentation skills (able to influence senior stakeholders)
• - Ability to develop/mentor more junior creatives.
• A significant body of work will need to be submitted for review.