Associate Copywriter

Responsibilities

• Craft copy across all mediums including our website, app, emails, ad campaigns, promotional collateral and more. Knowledge of paid and organic social channels is essential.
• Write both big and small, from email subject lines to YouTube streaming scripts
• Write long-form and search-led content, including blog articles, AEO list pages, and FAQ-style content built to be surfaced by AI answer engines and traditional search
• Partner with our SEO and content teams to turn keyword and query research into finished articles, balancing search performance against brand voice
• Write video and social scripts that support our AEO efforts
• Shift seamlessly between tones to engage audiences across B2C and B2B channels
• A willingness to test and iterate to land on the most performant messaging per channel and user segment
• Adopt and develop our brand voice to ensure that it consistently represents a best-in-class wellness brand, all while keeping our business objectives top of mind
• Help maintain company-wide voice guidelines, including taxonomy docs, copy style guides, etc.
• Contribute in creative brainstorms and take ideas from infancy to execution

Requirements

• 1-2 years of experience working in house and/or at a creative agency
• Strong communication and collaboration skills
• Excellent writing skills and interest in crafting copy across multiple mediums that adheres to brand strategy and produces results
• Experience writing SEO or AEO content (blog articles, list pages, or editorial built for search and AI answer engines) is a strong plus
• Great attention to detail with a strong eye for grammar, editing, and proofreading
• Ability to prioritize and manage workload and deadlines
• Adaptable mindset and growth-oriented attitude
• A portfolio of your past work demonstrating the above
• Love of fitness and wellness a plus