Senior Creative (Writer) - BBC Creative

Responsibilities

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives.
• Ensure that all creative work, across different platforms, is aligned with the BBC’s strategic vision and find innovative ways of driving forward that vision.
• Take a pro-active role in developing and coaching others.

Requirements

• Excellence in idea generation / conceptual thinking – with significant experience across a range of brands
• Outstanding copywriting and/or art direction (evidenced as below)
• Ability to create multi-media campaigns for all platforms
• Excellent pitch/presentation skills (able to influence senior stakeholders)
• Ability to develop/mentor more junior creatives
• A significant body of work will need to be submitted for review.