Velstar

Senior Creative Strategist

Leeds, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own creative strategy and testing for paid media across Meta and TikTok, turning brand and audience insights into scalable campaigns and clear briefs for creators.

  • Own creative strategy and testing framework to guide volume across paid social channels.
  • Bridge between brand guidelines, buyer personas, AI avatar direction, and creator briefs to maintain consistency and impact.
  • Collaborate with clients and the Lead Creative Strategist to refine processes and drive measurable creative performance.

Job Description

Responsibilities

  • Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
  • Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
  • Write detailed creative briefs that creators can act on without ambiguity.
  • Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
  • Build and run testing frameworks: hypothesis, execution, analysis, rapid iteration.
  • Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
  • Brief and direct AI-powered and human creators clearly and at volume.
  • Participate in workshops and structured sessions with client stakeholders to align on creative direction.
  • Report on creative performance in plain language with clear recommendations.
  • Work closely with the Lead Creative Strategist to develop and improve the team's creative process.

Requirements

  • Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
  • Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
  • Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
  • Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
  • Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
  • Experience working with DTC ecommerce brands.
  • Ability to manage multiple accounts simultaneously and prioritise effectively.
  • Strong written communication. Your briefs are clear, structured, and actionable.

Preferred

  • Experience with Motion, Foreplay, or similar creative analytics platforms.
  • Agency background with exposure to multiple brand categories.
  • Awareness of how creative strategy connects to media buying, offer development, and wider growth objectives.
  • Experience briefing UGC creators or working with influencer-generated content.
  • Experience running or contributing to client workshops or creative sessions.