Senior Content Specialist (£31K - £40K DOE)

Responsibilities

• Running the end-to-end content production pipeline — brief, draft, edit, QA, delivery — making the process repeatable so quality doesn’t depend on any one person
• Owning and continuously improving the AI-assisted production model across iGaming verticals — football, casino, horse racing, and niche sports
• Managing the freelance bench end to end: sourcing, testing, onboarding, grading, rate negotiation, contracts, performance management, and replacement
• Setting and holding the editorial standard through clear briefs, the Content Team Style Guide, and rigorous QA before anything reaches the client
• Applying thorough, current knowledge of iGaming advertising regulations and responsible gambling standards across all content output — compliance is a core part of this role, not a background consideration
• Tracking content margin month on month — managing AI, freelance, and third-party spend against client fees and flagging commercial risks early
• Line managing in-house content team members where applicable — 1-2-1s, PDPs, SMART goals, and coaching
• Acting as the content point of contact for clients on day-to-day queries and joining strategy sessions when content is on the agenda
• Staying aligned with the Outreach team through daily huddles — content and outreach moving in sync

Requirements

• At least 2 years’ experience creating content for the iGaming sector — proven track record across sports betting, casino, or lottery verticals
• Thorough and current knowledge of iGaming advertising regulations and responsible gambling standards — applied independently, not with guidance
• A genuine passion for sport and strong understanding of iGaming content across sports betting, casino, and lottery
• Strong project management skills — you run a complex multi-source production pipeline to SLA without dropping quality
• Strong editorial judgement — you set a standard and hold it through review and spot-checks
• Experience managing a content production operation across AI, in-house, and freelance resource
• Freelance or contractor management: sourcing, rates, quality control, and roster management
• Advanced proficiency in AI content tooling — you improve and scale pipelines, not just use the tools
• Commercial awareness — you understand content margin, third-party spend, and pricing
• Line management or mentoring experience — you’ve developed people, not just worked alongside them

Preferred

• Deep knowledge of iGaming verticals — particularly horse racing, niche sports, and lottery
• Experience with Signal or equivalent content production management tooling
• Experience with WordPress, Grammarly, and GA4
• Previous agency experience with client-facing responsibilities
• Proficiency in Ahrefs, Monday.com, and Google Search Console

Benefits

• Defined career pathways, personal development plans, and regular appraisals so you always know where you stand and what's next.
• Team training budgets, a Training Academy, an AI-powered learning platform, and a genuine commitment to promoting from within.
• Pay and Rewards That Reflect Your Work
• Competitive salaries benchmarked annually, a company bonus paid twice a year, enhanced pension contributions as your career develops, a Long-Term Incentive Plan, and generous referral bonuses.
• Free annual health checks, flu jabs, and eye tests. Access to mental health first aiders, confidential counselling sessions, a cycle-to-work scheme, and five paid sick days on top of SSP.
• 25 days holiday (plus bank holidays) rising to 30 with tenure, your birthday off, flexible working hours, hybrid and remote options, and two weeks working abroad.
• Regular Lunch 'n' Learns, quarterly off-sites, monthly socials, two paid volunteering days, an annual charity partnership chosen by the team, and an AI Taskforce putting innovation in everyone's hands.