Senior Content Marketing Manager

Responsibilities

• Lead ITV’s biggest integrated marketing campaigns, owning high-profile, multi-million-pound campaigns from strategy and briefing through to delivery, optimisation and evaluation. Set a clear direction, establish objectives and ensure campaigns deliver against audience and commercial goals.
• Lead Marketing strategy and write exceptional briefs, translating content propositions, audience insight, market intelligence and cultural opportunities into clear, compelling marketing briefs. Define the target audience, proposition, key messages, objectives and measures of success, using our audience-first framework.
• Own Marketing’s role in ambitious creative development and production, working with creative agencies, production teams and talent to develop distinctive campaigns, from original shoots and talent-led creative to innovative clip-based work. Push creative ambition while ensuring ideas are grounded in audience insight and deliver against the brief.
• Influence and manage very senior stakeholders, building trusted relationships with Commissioning, Publicity, Creative, Media and senior internal leaders. Navigate competing priorities, challenge constructively and secure alignment around campaign strategy, creative direction and investment decisions.
• Support the Head of Marketing, contributing to strategic planning, campaign prioritisation and resource decisions. Bring a clear point of view, identify opportunities to raise the ambition and effectiveness of our work, and provide confidence in the delivery of our most important campaigns.
• Lead and develop people, setting clear direction, supporting professional development and creating a high-performing team environment. Provide effective management, constructive feedback and coaching while maintaining high standards across campaign delivery.
• Use insight and performance data to optimise campaigns, drawing on audience research, market intelligence, media performance and campaign results to inform decisions, demonstrate impact and identify opportunities to improve effectiveness.
• Manage substantial budgets and complex delivery, ensuring investment is used effectively, resources are allocated appropriately and campaigns are delivered to a high standard. Anticipate risks, resolve challenges and maintain momentum across multiple workstreams.
• Build strong relationships with Commissioning and internal teams, ensuring clear and focused content propositions sit at the heart of campaign strategy and identifying the editorial hooks and audience motivations that marketing can amplify.
• Stay ahead of the market, monitoring competitor activity, cultural trends, audience behaviours and changes in the media landscape to identify opportunities for ITV and inform future campaign planning.

Requirements

• Extensive experience leading major integrated marketing campaigns, with a proven track record of managing high-profile campaigns and multi-million-pound budgets, ideally within entertainment, media or a similarly fast-paced consumer environment.
• Exceptional strategic briefing skills, with the ability to distil complex information into clear, simple and structured briefs grounded in audience insight, with a compelling proposition, focused objectives and a clear strategic direction.
• Significant experience developing ambitious creative campaigns, including original shoots, talent-led creative and clip-based work. Able to take ideas from initial concept through creative development, production and final delivery.
• Strong full-funnel marketing expertise, with experience across above-the-line advertising, including TV, outdoor and other brand-building channels, alongside digital and performance marketing. Able to shape integrated plans that deliver awareness, consideration and viewing objectives.
• Extensive experience working with creative and media agencies, setting strategic direction, challenging thinking, developing strong partnerships and ensuring work delivers against ambitious creative, audience and commercial objectives.
• Confident stakeholder management and influencing skills, with experience working with very senior stakeholders, navigating competing agendas, challenging constructively and securing alignment on complex decisions.
• Proven people management experience, with the ability to lead, motivate and develop colleagues, set clear expectations, delegate effectively and maintain high standards of performance and delivery.
• Strong commercial and financial acumen, with experience managing substantial marketing budgets, making investment decisions, allocating resources and evaluating return on investment.
• Strong analytical and audience insight skills, with the ability to interpret research, media data and campaign results, draw meaningful conclusions and use evidence to shape strategy and demonstrate impact.
• Excellent communication and presentation skills, able to articulate a clear strategic point of view, present recommendations, influence senior decisions and translate complex information into actionable plans.

Preferred

• A strategic and creative leader who consistently pushes for ambitious ideas and marketing that stands out.
• A highly autonomous operator who takes ownership, exercises sound judgement and makes confident decisions in complex situations.
• A collaborative leader who builds trusted relationships, brings people together and gets the best out of colleagues and agency partners.
• The confidence and credibility to operate with very senior stakeholders, challenge constructively and influence decisions.
• Strong commercial instincts, with the ability to balance creative ambition, audience impact and effective use of investment.
• Resilience and adaptability, with the confidence to manage pressure, competing priorities and challenging stakeholder situations in a fast-moving environment.
• A genuine passion for television, entertainment, popular culture and the shows and moments that get people talking.
• A commitment to developing people, sharing expertise and continually raising the standard of marketing across ITV.