Senior Content Manager

Responsibilities

• Create engaging content across web, social media, email, product pages, events, and campaigns.
• Develop compelling product and brand storytelling that aligns with Herbalife's voice and business objectives.
• Translate scientific, health, and nutrition information into clear and engaging consumer-friendly content.
• Script content for videos, training materials, and podcast-style formats.
• Maintain and evolve brand voice and tone of voice guidelines.
• Collaborate with designers, marketers, and content creators to deliver integrated campaigns.
• Manage content workflows from briefing through creation, review, approval, and localization.
• Monitor content performance and use insights to continuously optimize effectiveness.
• Conduct content audits and ensure content remains accurate, relevant, and up to date.
• Manage relationships with freelance copywriters and external agencies.

Requirements

• Degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content creation, copywriting, content management, brand marketing, or campaign management.
• Outstanding writing, editing, and storytelling skills.
• Experience working with digital channels, websites, and social media platforms.
• Strong understanding of content performance, SEO, and digital content best practices.
• Ability to simplify complex information and communicate it effectively to different audiences.
• Strong project management and stakeholder management skills.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Fluent English communication skills.
• Experience within health, wellness, nutrition, FMCG, or consumer brands is an advantage.

Benefits

• International environment.
• Attractive salary and benefits package including Car allowance, Eye care voucher, Pension scheme, Medical Insurance, Dental Insurance, Nursery benefit scheme, Entertainment events and more.
• Annual bonus at company discretion.
• Hybrid working model (3 days in the office/2 days from home).
• Unlimited access to company products in the kitchen to prepare your favourite shake.
• Up to 50% discount to purchase company products.
• Personal development opportunities and free access to online training including LinkedIn Learning.
• Chance to share your ideas and help improve our creative process.
• Free parking slots (first come, first served).
• Extra 2 days/16 hours for charity and volunteering activities.